Senior Marketing Manager

About Bennie:

Bennie (www.bennie.com) is an employee benefits broker and platform that helps companies create a healthier workplace. We provide technology and services that are beyond what growing companies typically receive, yet exactly what they need. Bennie is building the ultimate benefits platform by connecting disparate systems across the benefits supply chain to deliver a complete experience for employees, employers, and partners. Our technology, benefit plans, and service model are designed – first and foremost – with the employee in mind. Bennie was founded in May 2019 and is headquartered in Stamford, CT. Bennie is a remote-first company with offices in New York, NY and Denver, CO.

Core Values at Bennie

As an organization, we value our team members who are Optimistic, Accountable, Thoughtful, and Healthy. We believe these values, known as our O.A.T.H., are essential for our collective success. The ideal candidate for this role will embody these values by:

• Maintaining a positive attitude throughout our journey of building our company.
• Being responsible for the quality of their work and for meeting their goals.
• Respecting our differences and looking out for one another.
• Believing in living complete lives that balance our work and personal time.

About the Role:

The Senior Marketing Manager balances brand-building and demand generation execution to ensure Bennie is both well-known and well-understood. This role builds familiarity with Bennie’s product before prospects engage with Sales and ensures customers clearly understand product capabilities and upcoming launches before broker or customer touchpoints.

Reporting to: VP of Marketing, this role executes across the full marketing funnel and serves as a key connector between Product, Sales, and Customer teams, turning product strategy into clear, compelling go-to-market campaigns.

Responsibilities include:

• Narrative & Positioning: Own and execute Bennie’s story and messaging, ensuring “Better Benefits for Everyone” is consistently reflected across web, social, PR, and campaigns.
• Brand & Demand Execution: Execute brand and performance initiatives (social, video, PR, paid search, retargeting, conversion campaigns) in alignment with strategy and budget set by the VP of Marketing.
• Product Marketing & Launches: Lead product marketing campaigns, including feature launches, roadmap communication, and value messaging—partnering closely with Product to translate functionality into customer-ready stories.
• Cross-Functional Enablement: Work closely with Product, Sales, and Customer teams to ensure consistent messaging, strong launch execution, and proactive customer education.
• Content & SEO: Lead execution of thought leadership and gated assets (reports, guides, templates) that educate the market, support sales conversations, and drive qualified leads.
• Creative Direction: Own visual standards and creative direction across marketing channels, ensuring all design reinforces a modern, premium brand experience.
• Website Optimization: Own day-to-day management and optimization of Bennie’s websites and landing pages to improve demo request conversion.
• Nurture & Automation: Build and manage lead and customer nurture campaigns using HubSpot, ensuring the right content reaches the right audience at the right time.

Requirements:

• 7+ years of B2B marketing experience (SaaS, HR tech, or benefits preferred)
• Proven experience in product marketing, including launches, positioning, and customer communication
• Demonstrated ability to work cross-functionally between Product, Sales, and Customer/Success teams
• Strong, hands-on HubSpot experience required (campaigns, workflows, reporting)
• Experience executing both brand and demand programs
• Data-driven mindset with experience in SEO and conversion optimization