Senior Manager, Web Content and SEO/AEO

About Zscaler

Zscaler is a pioneer and global leader in zero trust security. The world’s largest businesses, critical infrastructure organizations, and government agencies rely on Zscaler to secure users, branches, applications, data & devices, and to accelerate digital transformation initiatives. Distributed across more than 160 data centers globally, the Zscaler Zero Trust Exchange platform combined with advanced AI combats billions of cyber threats and policy violations every day and unlocks productivity gains for modern enterprises by reducing costs and complexity.

This role is for a Senior Manager, Web Content and SEO/AEO, reporting to the Director of Web Development. We are actively seeking an accomplished Manager to lead our team of Content Writers and SEO/AEO specialists. In this role, you will play a critical role in how customers discover, experience, and engage with Zscaler across search engines and AI-powered platforms. You will develop and lead the content and optimization (SEO/AEO/GEO) strategies for our public facing digital experiences (including zscaler.com). You will also directly manage a team of 3+ individual contributors while closely collaborating with our head of global web, web engineering, analytics/CRO, and UX design teams to deliver world-class experiences for both end users and agents.

What You’ll Do (Role Expectations)

• Lead Zscaler’s global content and optimization (SEO/AEO/GEO) strategies. You’ll be responsible for defining metrics of success, monitoring our performance against these metrics, and adjusting our strategies to continuously increase organic traffic, keyword rankings, and AI-driven search visibility.
• Directly manage and develop a team of optimization specialists and web content writers (performance management, coaching, and career development), driving high-quality execution and continuous improvement to deliver search-informed editorial strategies aligned to customer needs and buyer journeys.
• Own technical optimization and site performance initiatives, collaborating with analytics and web engineering teams to improve crawl efficiency, page speed and overall site health.
• Champion user experience improvements by identifying opportunities to enhance clarity, usability, and conversion across key pages.
• Lead content strategy initiatives to continuously improve and expand Zscaler’s global web presence, using best in class analytics, optimization, and CRO tools to validate assumptions and drive forward motion.

Who You Are (Success Profile)

• You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful.
• You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. True ownership involves leveraging dynamic range: the ability to navigate seamlessly between high-level strategy and hands-on execution.
• You are a problem-solver. You love running towards the challenges because you are laser-focused on finding the solution, knowing that solving the hard problems delivers the biggest impact.
• You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust.
• You are a learner. You have a true growth mindset and are obsessed with your own development, actively seeking feedback to become a better partner and a stronger teammate. You love what you do and you do it with purpose.

What We’re Looking For (Minimum Qualifications)

• A total of 8+ years in a digital marketing role, with a minimum of 2 years direct people management experience.
• Extensive experience in SEO/AEO/GEO, CRO, UX, or digital marketing roles within B2B SaaS or enterprise technology.
• Proven ability to directly manage and lead teams and execute content, SEO/AEO, and marketing strategies at scale.
• Strong understanding of technical SEO, site architecture, and performance optimization.
• A data-driven mindset with a focus on translating search metrics into measurable business impact.