Senior Manager, Growth & CRO

Role Summary

The Senior Manager of Growth & CRO is responsible for driving exceptional execution across the initiatives that most directly impact Alpha Lion’s revenue and profitability. This role exists to embed and scale the company’s growth framework across core business projects, ensuring that optimization, experimentation, and learning are built into how the company operates.

Success in this role means translating growth strategy into consistently excellent execution. You will operationalize data-driven growth methodologies — including A/B testing, incrementality measurement, and conversion rate optimization — to improve performance, compound learnings, and create a durable competitive advantage in a highly competitive category.

Responsibilities

• Build, implement, and scale a repeatable system for developing and optimizing high-performing acquisition funnels.
• Lead CRO strategy across the customer journey, improving conversion rates, AOV, retention, and overall profitability.
• Design and execute structured experimentation programs, including A/B testing and incrementality measurement, to drive continuous improvement.
• Ensure flawless execution of campaigns, launches, and promotions by owning QA standards, uptime, and conversion flow performance.
• Partner cross-functionally with Acquisition, Brand, Product, and Data teams to align growth initiatives with business objectives.
• Support the evolution of subscription and loyalty programs to increase customer lifetime value.
• Continuously improve eCommerce infrastructure and processes to support scale, performance, and operational efficiency.

What Success Looks Like

• A clear, scalable growth and CRO framework embedded across revenue-driving initiatives.
• Consistent improvement in key metrics such as conversion rate, AOV, retention, and revenue per visitor.
• Marketing campaigns and launches executed on time with high QA standards and minimal disruption.
• Strong experimentation velocity, with learnings documented, shared, and applied across the organization.

Who You Are

• You are deeply data-driven and naturally curious, with a strong bias toward testing, learning, and iteration.
• You take ownership of outcomes and proactively identify opportunities to improve performance.
• You collaborate easily across teams and anticipate challenges before they become problems.
• You hold a high bar for execution and reject mediocrity in systems, processes, and results.
• You enjoy building frameworks and systems that help teams perform better over time.

Experience & Skills

• Proven experience in growth, CRO, eCommerce, or performance marketing roles, with a track record of improving revenue and conversion metrics.
• Hands-on experience with experimentation frameworks, A/B testing, and performance analysis.
• Strong understanding of acquisition funnels, on-site optimization, and customer journey design.
• Comfort working cross-functionally with acquisition, creative, analytics, and technical partners.
• Experience operating in fast-paced, high-growth environments where priorities evolve quickly.
• Familiarity with eCommerce platforms, analytics tools, and testing software.

Education & Experience

• Bachelor’s degree in Marketing, Business, Analytics, Economics, Engineering, or a related field, or equivalent practical experience in a performance-driven growth role.
• 5–8+ years of experience in growth, CRO, eCommerce, or performance marketing roles, with direct ownership of revenue-impacting initiatives.
• Demonstrated experience building, optimizing, and scaling acquisition funnels tied to meaningful revenue outcomes, ideally in a DTC or high-velocity eCommerce environment.
• Strong background in conversion rate optimization, including hands-on A/B testing, incrementality measurement, and funnel analysis across traffic sources and devices.
• Proven ability to improve key business metrics such as conversion rate, AOV, retention, and revenue per visitor through structured experimentation and continuous optimization.
• Experience supporting or contributing to subscription and/or loyalty programs, with an understanding of how product, messaging, incentives, and experience drive LTV.
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