Senior Manager, Global Media – B2B, Healthcare and Partnerships

About the Role: ŌURA is seeking a strategic, data-driven Senior Manager, Global Media – B2B, Healthcare & Partnerships to lead full-funnel paid media strategy and activation for Oura's commercial business and key ecosystem partnerships. You'll partner closely with Commercial, Product Marketing, Sales, Science, Analytics, and Creative teams to translate complex healthcare and enterprise narratives into high-impact media programs that reach regulated buyers, generate qualified demand, and support Oura for Organizations' growth globally.

What You'll Do

• Own the global B2B/Healthcare and partnerships media strategy across priority segments including employers, payers, health systems, and research partners.
• Develop integrated, full-funnel media plans connecting brand, demand generation, account-based marketing, and co-marketing motions.
• Lead end-to-end planning and execution of media campaigns across LinkedIn, paid search, programmatic, paid social, and content syndication.
• Design and execute joint media programs with partners (e.g., Natural Cycles, FSA/HSA marketplaces, ID.me, Dexcom).
• Define and socialize the measurement framework, connecting channel metrics (CTR, CVR, CAC) to pipeline, opportunities, and revenue.
• Own B2B/Healthcare and partnership media budget planning and pacing across regions, including co-funded and partner-funded budgets.
• Evaluate and manage relationships with healthcare/B2B publishers, programmatic partners, ABM platforms, and partner media teams.

What You Bring

• 7–10+ years of experience in B2B media, demand generation, or performance marketing, with meaningful ownership of paid media programs.
• Demonstrated success building and optimizing full-funnel media programs that drive awareness, consideration, and revenue for complex B2B/enterprise offerings.
• Experience designing and executing co-marketing and partnership media programs, including co-funded campaigns and shared KPIs.
• Strong understanding of B2B and healthcare buying cycles (MQLs, SQLs, pipeline, CAC).
• Hands-on experience across key B2B channels such as LinkedIn, paid search, programmatic, and paid social.
• Comfort operating in healthcare or payer environments, including navigating compliance, privacy, and trust-sensitive messaging.
• Exceptional collaboration and communication skills, with a track record of aligning senior stakeholders.
• Bonus: Experience in healthcare, digital health, health tech, or wearables is strongly preferred. Experience with ABM platforms and partner media/affiliate ecosystems is a plus.

Benefits

• Competitive salary range ($117,300 - $169,000 USD/year based on region) and equity packages.
• Health, dental, vision insurance, and mental health resources.
• An Oura Ring of your own plus employee discounts for friends & family.
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off.
• Paid sick leave and parental leave.