Senior Lifecycle Marketing Manager

About Sweatpals: At Sweatpals, our mission is to help people build real connection through movement - and empower the next generation of fitness entrepreneurs. We connect hundreds of thousands of "Pals," hosts, and gyms through events, memberships, and social features.

The Role: We're hiring a Senior Lifecycle Marketing Manager to own activation, onboarding, and retention for both Pals and Hosts. This role is CRM-heavy and systems-driven — focused on email, push, SMS, in-app journeys, and scalable education that turns signups into loyal, repeat users. You will architect journeys that shorten time-to-value, increase RSVPs for Pals, and help hosts succeed faster on Sweatpals.

What You'll Own

• Own the full lifecycle for Pals and Hosts across email, push, SMS, and in-app messaging.
• Build onboarding flows that drive first RSVP and first host event.
• Create segmentation, behavioral triggers, and win-back journeys across the user lifecycle.
• Improve activation and retention through CRM experiments, personalization, and continuous optimization.
• Partner with Product and Support to reduce friction and accelerate time-to-first-value.
• Analyze lifecycle performance and iterate based on insights (activation %, repeat RSVP %, churn signals, NPS).
• Collaborate with Product, Engineering, and our AI team to deliver personalized, dynamic user journeys at scale.

Who You Are

• 5+ years of experience in lifecycle, CRM, retention, or growth roles, ideally in a fast-paced consumer or marketplace environment.
• Deep expertise in segmentation, automation, experimentation, and behavior-based lifecycle strategy.
• Fluent in tools like Customer.io, Hightouch, Braze, HubSpot, Iterable, or similar.
• A strategic thinker who can design systems, not just campaigns.
• A self-starter who proactively identifies opportunities, proposes solutions, and leads initiatives without needing hand-holding.
• Strong communicator and empathetic storyteller who can shape clear, supportive messaging.
• Comfortable operating as both a strategic leader and hands-on IC — willing to build, experiment, and iterate quickly.