Senior Demand Generation Specialist / Digital Marketing Senior Specialist

Precision for Medicine is hiring a Senior Demand Generation Specialist/Digital Marketing Senior Specialist to join our team. Candidates can work remotely in the UK, Hungary, Romania, Serbia or Slovakia.

Job Summary:

The Senior Demand Generation Specialist/Digital Marketing Senior Specialist will execute and optimize, integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing campaigns across digital channels to drive awareness and generate qualified leads. This role focuses on implementing demand generation tactics, supporting account-based marketing (ABM) initiatives, and collaborating with marketing and sales teams to deliver measurable results.

Essential duties:

• Support the development of new content and campaigns and implement digital marketing tactics to help generate qualified leads for the business
• Partner closely Marketing & Sales to reach account targets, develop integrated campaigns, and deliver programs that drive high-quality MQLs and SQLS
• Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails for optimal delivery using marketing automation tools (eg., HubSpot, RollWorks, other lead generation platforms)
• Work closely with the marketing team to build landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply while adapting to remaining aligned with evolutions in approved messaging.
• Work alongside the marketing team to support the execution of a content atomization strategy into more accessible bite-sized formats to increase client engagement on social, paid media and Precision website.
• Collaborate with design and content team members for the development of different elements required by the campaigns including production of imagery or content to aid in the design and build of emails, landing pages, banners, and other creative materials.
• Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices.
• Deliver marketing analytics to optimize campaign performance and demonstrate ROI across channels and forecast where to adjust continue to drive results and improve our growth strategy.
• Support the implementation of account-based marketing initiatives.
• Optimize CRM and tech stack health and work with IT to resolve any glitches and / or make upgrades (SalesForce, HubSpot and ABM tools)
• Implement robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams.

Experience required:

• 5 to 7 years of digital marketing experience with at least 2 years in biotech/life sciences/preferably in lead generation and account-based marketing
• 2-4 years of experience of working in a matrix environment and leading marketing projects.
• Previous experience in lead nurturing, marketing automation, and web analytics
• Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll.
• Intermediate/Advanced knowledge (hands-on execution)of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, AdRoll, LinkedIn Sales Navigator, Salesforce)