Senior Area Marketing Manager, Women’s Health

About Natera: Natera is a global leader in cell-free DNA (cfDNA) testing, dedicated to transforming oncology, women’s health, and organ health diagnostics. Our mission is to make personalized genetic testing part of the standard of care worldwide, enabling earlier, targeted clinical interventions that protect health and yield longer, healthier lives. Backed by elite global research teams, doctors, and biostatisticians, Natera delivers high-precision cell-free diagnostic testing platforms to millions of patients globally.

Position Overview

We are seeking an analytical, high-performing Senior Area Marketing Manager, Women’s Health to lead, develop, and execute strategic marketing initiatives across our Southeast Sales Area. In this cross-functional field-marketing track, you will drive clinical adoption of our market-leading genetic tests, UX interfaces, and patient education ecosystems by targeting OBGYN, Maternal-Fetal Medicine (MFM), and Genetic Counselor (GC) providers. Partnering with Medical Affairs and regional sales leads, you will customize multi-channel campaigns, analyze marketing ROI telemetry, and translate customer insights into scalable clinical growth plans.

Key Responsibilities

• Regional Campaign Governance: Plan, execute, and monitor regional multi-channel marketing campaigns and print/digital tools to maximize adoption indices for Natera genetic products.
• Medical Affairs Synchronization: Collaborate with scientific leads to select key opinion leaders (KOLs), coordinate local speaker programs, and refine presentation content for clinical conferences.
• Field Program Logistics: Oversee end-to-end logistical workflows including venue booking, sponsorship allocations, and materials provisioning for regional healthcare professional (HCP) congresses.
• KOL Relationship Architecture: Establish and nurture strategic alliances with regional medical associations, external clinical speakers, and prominent thought leaders within the women’s health sector.
• Data-Driven ROI Modeling: Gather, analyze, and synthesize quantitative and qualitative data to evaluate the performance of marketing messages and generate competitive intelligence reports.
• Executive Performance Reporting: Work closely with the Marketing Director to package regional customer insights into actionable dashboards for presentation to executive leadership.

Required Skills & Qualifications

• Bachelor’s degree (B.A. or B.S.) required; an advanced degree in business, marketing, or life sciences is a strong professional advantage.
• Minimum of 3 years of verified professional history spanning healthcare product marketing, product management, medical sales, medical affairs, or life sciences strategic consulting.
• Demonstrated capability synthesizing complex clinical datasets or genetic information to compose concise, brand-aligned promotional copy.
• Proven project management mechanics with a strong attention to timeline tracking, milestone organization, and resource cross-collaboration.
• Strong problem-solving capacity with structural proficiency navigating analytical tools including Microsoft PowerPoint and Excel.
• Location Context: Remote-first operational framework, requiring active residency within the Southeast region (including **VA, MD, DE, DC, NC, SC, GA, FL, AL, AR, MS, TN**) and close proximity to a major regional airport.
• Travel Obligation: Comfort executing frequent field travel and overnight stays up to 30% of the time, including flexible evening and weekend sessions.

Preferred Strategic Indicators (Nice to Have)

• Prior technical marketing history operating inside specialized life sciences, health technology, or advanced molecular diagnostics environments.
• Extensive experience whiteboarding field marketing channels and presenting technical content to large professional medical cohorts.

What We Offer

• Target Salary Range: $161,900 – $202,400 USD per annum (Base pay range is calibrated against skill set and labor considerations, supplemented by performance-driven corporate perks).
• Comprehensive healthcare packages featuring top-tier medical, dental, vision, life, and disability coverage models.
• Complimentary genetic testing privileges and specialized fertility care benefits for employees and immediate family members.
• Generous corporate pregnancy leaves, baby bonding periods, and comprehensive family support frameworks.
• Active 401(k) investment programs paired with commuter benefits and competitive employee referral rewards.