Regional Marketing Manager, MENA

About the role

Make the world’s most popular language-learning app famous in the MENA region.

We are seeking an experienced, integrated marketer to help us build awareness and accelerate our growth across MENA. As our resident expert on the market, you will use your skills across social media, influencer marketing, PR, advertising, and strategic partnerships to drive awareness, build a loved brand, and bring new users to Duolingo. A key part of this role will be identifying and activating high-impact partnerships across brands, institutions, creators, platforms, and communities to unlock scale and cultural relevance.

Reporting to the Regional Marketing Director, you will partner closely with Global Marketing, Business Development and Product teams in Pittsburgh, New York, London, and Country Marketing Managers around the world to uncover opportunities, shape localized positioning, and develop creative campaigns and partnership initiatives that resonate deeply with the Arab consumer, leading us to increased app adoption and brand love.

We want an integrated marketing leader with deep consumer understanding and proven experience driving buzz, growth, and earned media across Social, partnerships, PR, and acquisition. The ideal candidate blends creativity with commercial rigor — someone who can build culturally resonant campaigns, unlock strategic partnerships, and deliver measurable impact with an entrepreneurial mindset. As a member of a geographically distributed organization, this person will not only be an outstanding, self-motivated creative talent, but also a proactive and team-oriented communicator.

You will...

• Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness, brand love and expand the number of users in the Arab region
• Operate as a regional growth catalyst, leveraging deep networks across business and government stakeholders to open doors, influence key decision-makers, and drive strategic market expansion
• Bring a founder’s mindset — blending creativity with sharp business and GTM strategy — to identify opportunities, launch new initiatives, and scale regional impact
• Hire and lead agencies or contractors required to deliver the marketing plan
• Implement the plan with a focus on social media, partnerships, brand, acquisition campaigns and PR
• Act as a local spokesperson, sourcing and managing speaking opportunities in MENA for yourself and relevant executives
• Analyze the results of the local marketing efforts and adjust the plan

You have...

• Experience in conceiving, developing, and leading all aspects of Marketing and PR communication ideas throughout their full cycle
• Deep experience building and leveraging strategic partnerships across business, government, creators, and community stakeholders to unlock growth and brand visibility
  
• Culturally clued up and immersed in trends — particularly across Social Media. You understand what Arab consumers care about now and craft ideas that capture attention
• Track record of achieving great results with ideas rather than large budgets
• Storyteller, with writing skills and the creativity to build compelling customer-centric narratives

:flag: Requirements...

• 7+ years of consumer marketing experience with a strong focus on social media and growth marketing
• Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
• Proficient in Arabic with excellent English speaking and writing skills

Exceptional candidates will have...

• Passion for our mission to make high-quality language learning accessible to everyone
• Experience with mobile apps and subscription services
• Experience successfully scaling international brands across MENA
• Proficient in a 3rd language