Regional Marketing Manager

About Us

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases.

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZeneca, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture.

We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:

• Reliable, high-quality data is the fuel that propels AI-powered data engineering.
• AI is changing data work, fast. dbt’s data control plane keeps data engineers ahead of that curve.
• We empower engineers to deliver reliable, governed data faster, cheaper, and at scale.

dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started.. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.

The Opportunity:

As the Regional Marketing Manager, you will lead the strategy and execution of regional marketing programs that drive pipeline creation and revenue growth across the United States. You will partner closely with sales leaders and cross-functional marketing teams to deliver integrated campaigns that accelerate deal velocity and generate measurable business impact.

This role is a critical connector between regional sales teams and the broader marketing organization, ensuring alignment on priorities, programs, and performance. You will own regional pipeline targets and play a key role in scaling repeatable, data-driven marketing programs.

What You’ll Do:

• Own regional pipeline generation — Plan and execute marketing programs that directly contribute to pipeline creation and revenue growth across the region.
• Execute integrated campaigns — Deliver multi-channel programs including in-person events, executive engagements, virtual experiences, email campaigns, and ABM initiatives.
• Drive sales and marketing alignment — Partner with regional sales teams and cross-functional marketing stakeholders to ensure programs are aligned to territory priorities and pipeline goals.
• Accelerate deal velocity — Support late-stage opportunities through targeted programs, executive engagement, and high-impact regional activations.
• Leverage data to optimize performance — Track, analyze, and report on program effectiveness, continuously improving ROI and scaling what works.
• Ensure strong follow-through — Collaborate with sales teams to drive timely follow-up and conversion from marketing-sourced and influenced programs.
• Manage regional planning and execution — Own timelines, workflows, and deliverables across tools like Asana and Notion to ensure seamless execution.
• Represent dbt Labs in-market — Travel to key events and customer engagements to build relationships, strengthen brand presence, and uncover new opportunities.

You Are a Good Fit If You Have:

• 3+ years of B2B SaaS marketing experience, preferably in regional or field marketing roles
• Proven ability to drive pipeline through events, campaigns, and integrated marketing programs
• Experience partnering closely with sales teams to align on targets and deliver measurable outcomes
• Strong project management skills with the ability to manage multiple programs simultaneously
• Experience with marketing automation (e.g., HubSpot), CRM systems (e.g., Salesforce), and event platforms
• A data-driven mindset with the ability to analyze performance and optimize programs
• Experience working in a remote, distributed team environment
• Willingness to travel regularly (approximately monthly)

You’ll Have an Edge If You Have:

• Experience supporting regional sales teams in high-growth SaaS environments
• ABM or vertical marketing experience
• Experience building campaigns for executive audiences
• Familiarity with data, analytics, or developer-focused products

Benefits

• Unlimited vacation time with a culture that actively encourages time off
• 401k plan with 3% guaranteed company contribution
• Comprehensive healthcare coverage
• Generous paid parental leave
• Flexible stipends for:
  • Health & Wellness
  • Home Office Setup
  • Cell Phone & Internet
  • Learning & Development
  • Office Space

Compensation

We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process. In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.

• The typical starting salary range for this role is:
  • $154,000 - $190,000
• The typical starting salary range for this role in the select locations listed is:
  • $172,000 - $210,000