Regional Marketing Manager

About the role

Make the world’s most popular language-learning app famous in the Arab region (MENA).

We are seeking an experienced, creative marketer to help us build awareness and accelerate our growth across MENA. As our resident expert on the market, you will use your skills including social media, influencer marketing, PR, and advertising to drive awareness, build a loved brand and bring new users to Duolingo.

Reporting to the Regional Marketing Director, you will partner closely with Global Marketing and Product teams in Pittsburgh, New York, London and Country Marketing Managers around the world to find opportunities and come up with new, creative tactics and campaigns relevant to the Arab consumer.

We want a creative leader with deep consumer understanding and proven experience in devising campaigns that drive buzz, growth and earned media with expertise in Social, creative marketing and PR. As a member of a geographically distributed organization, the ideal candidate will not only be an outstanding, self-motivated creative talent, but also a proactive and team-oriented communicator.

You will...

• Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness, brand love and expand the number of users in the Arab region
• Hire and lead agencies or contractors required to deliver the marketing plan
• Implement the plan with a focus on social media, partnerships, brand, acquisition campaigns and PR.
• Act as a local spokesperson sourcing and managing speaking opportunities in MENA for yourself and relevant executives
• Analyze the results of the local marketing efforts and adjust the plan
• Partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches

You have...

• Experience in conceiving, developing, and leading all aspects of Marketing and PR communication ideas throughout their full cycle
• Culturally clued up and immersed in trends in particular with Social Media. You understand what Arab consumers care about now and craft ideas that will capture attention.
• Track record of achieving great results with ideas rather than large budgets
• Storyteller, with writing skills and the creativity to build compelling customer-centric narratives

Requirements...

• 5+ years of consumer marketing experience with a strong focus on social media and growth marketing
• Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
• Proficient in Arabic with excellent English speaking and writing skills

Exceptional candidates will have...

• Passion for our mission to make high-quality language learning accessible to everyone
• Experience with mobile apps and subscription services
• Experience successfully scaling international brands across MENA
• Proficient in a 3rd language