Product Marketing Specialist

About us:

Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We’re committed to building and delivering more inclusive, transparent, and frictionless financial products.

Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture.

We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.

Come join our team as we develop new ways to improve the lives of working Americans.

About the role:

As the Product Marketing Specialist, you will be the driving force behind our product and partner go-to-market initiatives. You will focus on the tactical creation and execution of high-impact marketing assets that fuel product adoption and partner success.

Reporting to the Manager of Product and Partner Marketing, you will sit at the intersection of Marketing, Product, Sales, and Partnerships. Your mission is to translate product features into compelling narratives and visual assets that resonate with our customers and empower our sales teams and partners.

Responsibilities include, but are not limited to:

• Marketing Asset Creation and Management
  • Support the creation and management of product marketing assets, including sales collateral, website content, and presentations
  • Produce engaging demo videos and visual guides that simplify the Branch experience for various personas
  • Ensure brand consistency and alignment with our core messaging framework across all touchpoints
• New Product & Feature Launches
  • Collaborate across teams (Sales, Partnerships, Product, and Professional Services) to execute launch plans for new features and products
  • Execute tactical rollouts that ensure all internal and external stakeholders are aligned with business objectives
• Sales Enablement & Partner Activation
  • Equip the Sales team with accurate, compelling materials to communicate value propositions and overcome objections
  • Maintain our library of sales enablement materials, including case studies, product one-pagers, slide decks, and website copy
  • Develop partner-specific collateral, such as co-branded one-pagers and slide decks designed for our partners' sales teams to sell Branch effectively
  • Support end-to-end execution of marketing activities aimed at a partner’s customer or prospect base
• Marketplace Optimization
  • Own the Branch presence on partners’ marketplaces
  • Test and optimize copy and visuals to maximize conversion and drive high-quality inbound leads from partners

Qualifications:

• Experience: 1-3 years of experience in Product Marketing, Marketing Communications, or Sales Enablement (B2B SaaS or Fintech experience is a plus)
• Content Creation: A strong portfolio of written and visual work (decks, one-pagers, videos, or scripts)
• Technical Aptitude: Comfort...