Product Marketing Manager

About Workleap & ShareGate: Workleap is a premier, Montreal-based technology pioneer and digital workplace innovator on an absolute mission to make work simpler and better for everyone. Founded in 2006, the company builds high-impact software that solves real problems in IT and HR. You will be championing ShareGate, the world’s leading solution for Microsoft 365 migration and governance, trusted implicitly by over 15,000 companies worldwide. Operating a fast-paced, highly collaborative ecosystem fueled by creativity and bold execution, Workleap provides high-agency product marketers with an uncompromised remote canvas to leverage AI-native workflows, shape global messaging architectures, and ensure product launches land with absolute market resonance.

Position Overview

We are seeking a highly analytical, narrative-driven Product Marketing Manager to join our core centralized marketing division in a full-time remote capacity across Canada. In this high-leverage strategic seat, you will step up to claim individual operational accountability as the single connection point between the Product and Marketing teams at ShareGate. Shifting completely away from passive changelog updates and fragmented deliverables, you will act as a structural messaging architect—translating complex technical feature logic into compelling buyer stories. This position requires a B2B SaaS veteran with 4+ years of experience who drives Go-To-Market (GTM) launches fluidly, manages cross-functional communication smoothly natively using advanced project frameworks, and leverages AI tools to automate repeatable workflows and accelerate complex messaging delivery.

Key Responsibilities

• End-to-End GTM Launch Architecture: Define, execute, and run a repeatable product launch process spanning product managers, core marketing, sales enablement, support, and customer marketing teams natively utilizing Project Management methodologies.
• Positioning and Messaging Governance: Own the positioning, core messaging, and competitive documentation for each ShareGate product line (Migrate and Protect), creating the living reference standard that guides the entire team and our internal AI systems.
• High-Value Content Quality Control: Provide rigorous quality control on all high-value external content (landing pages, emails, launch assets, social posts), intercepting messaging drift natively leveraging Content Writer expertise before it reaches the market.
• Product-to-Market Translation: Run deep intake conversations with product managers to extract the exact customer pain point, insight, and problem solved by each release, converting technical details into stories buyers actually care about.
• Internal Sales and Support Readiness: Ensure absolute internal readiness prior to launch day, briefing support teams with robust FAQs and guaranteeing sales teams understand exactly what changed and why.
• AI-Native Workflow Acceleration: Operate in a strictly AI-native manner, heavily automating repeatable pipeline parts (intake forms, first-draft messaging, briefing templates, QA) to reserve your time for critical, high-level judgment calls.
• Launch Visibility Triage: Make rapid, data-backed decisions on the exact level of market visibility required for each specific release and coordinate its multi-channel execution smoothly.

Required Skills & Qualifications

• 4+ years of verified professional history running advanced product marketing, B2B SaaS go-to-market strategies, software launch coordination, or technical marketing communications.
• Deep, authoritative technical command of product messaging architectures, competitive positioning documentation, and sales enablement structuring.
• Expert-tier capability acting as a natural bridge builder, earning absolute trust from both highly technical product managers and creative marketing squads.
• Demonstrated ability to extract compelling narratives from dense product conversations and translate technical specifics into clear, buyer-centric language.
• AI-Native Mindset: Proven readiness and experience utilizing AI tools to automate repeatable tasks, draft initial copy, and accelerate complex product marketing lifecycles.
• Outstanding verbal and written communication mechanics in fluent English, featuring clear writing, ruthless editing skills, and the confidence to call out incorrect messaging and back it up with data.
• Location Context: Position open exclusively to qualified product marketing professionals based permanently and resident anywhere within **Canada** to operate under a 100% remote home-office layout.

Preferred Strategic Indicators (Nice to Have)

• Prior commercial marketing history operating explicitly within the Microsoft 365 ecosystem, IT infrastructure platforms, or enterprise cloud governance solutions.
• Direct hands-on experience targeting IT professionals, system administrators, or technical procurement buyers.
• An outcome-driven personal philosophy rooted in proactive thinking, a deep love for collaboration, and an eagerness to leap into the unknown and push boundaries.

What We Offer

• Competitive Canadian Salaried Blueprint: An attractive full-time base salary scale structured transparently between $95,000 – $120,000 CAD per year, calibrated precisely to evaluate your product marketing authority and B2B SaaS launch history (adjusted based on specific regional market conditions).
• The exceptional professional canvas to directly direct, shape, and engineer the global narratives power-routing growth for the world’s leading Microsoft 365 management platform.
• Profound work-from-home remote parameters offering an elite distributed workplace arrangement, complete scheduling trust, and zero physical geographic office commuting friction across Canada.
• Immediate baseline access to a healthy, inclusive, and highly supportive work environment where you can express yourself, evolve, and develop your creativity daily.
• Access to elite professional integration, working alongside curious minds and bold builders in a tech-forward company that leverages AI tools to enhance both recruitment and daily operations securely.