Product Marketing Manager

About the Role: Freshpaint is a privacy-first data platform that helps healthcare organizations use modern marketing and analytics tools without exposing protected health information (PHI). We are looking for a Product Marketing Manager to own the go-to-market strategy, translate complex technical products into clear stories, and drive revenue while partnering closely with Product, Sales, CS, and Marketing.

What You'll Do

• Develop and own clear, differentiated positioning and messaging for key products and use cases.
• Lead go-to-market planning and execution for product and feature launches that drive pipeline and adoption.
• Enable Sales and CS with narratives, talk tracks, and assets that improve win rates, deal velocity, and ACV.
• Partner with Marketing on campaigns, content, and storytelling that reinforce our product narrative and generate demand.
• Gather and synthesize customer, market, and competitive insights and apply them to messaging, positioning, and GTM strategy.

What You Bring

• 5+ years of experience in B2B SaaS product marketing.
• Proven track record of crafting positioning and messaging that clearly differentiates a product and resonates with target buyers.
• Demonstrated success building sales enablement and leading product launches that drive measurable business impact.
• Strong ability to simplify complex technical concepts into clear, compelling narratives.
• Bonus: AdTech or MarTech experience, marketing to healthcare/privacy-sensitive audiences, or familiarity with data infrastructure tools like CDPs.

Benefits

• Competitive base salary of $150,000 - $170,000 per year plus generous equity with a 10-year exercise window.
• Half-day Fridays, every Friday, and unlimited PTO with a required 2-week minimum.
• Top-tier health, dental & vision coverage (100% covered for you), plus 16 weeks fully paid parental leave.
• Intentional & engaging company offsites 2x a year, and 2 "Treat Yourself" days a year.
• 100% remote work flexibility within the U.S. with a $150/month coworking stipend.