Product Marketing Lead

About the Role

Builder.io is seeking a Product Marketing Lead to define and scale how Builder is positioned, differentiated, and adopted in the market.

Builder is creating a new category at the intersection of AI, frontend engineering, and team productivity. AI product development is not just a feature set, it is a workflow transformation. This role is responsible for ensuring that transformation is clearly understood by enterprise buyers, industry analysts, and the broader market.

Responsibilities

• Own Builder’s market narrative, product positioning, competitive strategy, and analyst engagement across Fusion and Publish — ensuring our product evolution translates into sustained market advantage.
• Work at the intersection of Product, Sales, Demand Generation, DevRel, and Leadership to turn product velocity into durable market authority.
• Define and continuously refine Builder’s positioning as the AI product development platform, establishing a clear, durable, and differentiated narrative in the market.
• Translate Context, Collaboration, and Trust into compelling enterprise value aligned to executive priorities such as velocity, capital efficiency, governance, and risk reduction.
• Shape category language and competitive positioning against AI IDEs, AI prototyping tools, autonomous agents, and headless CMS platforms.
• Own Builder’s analyst relations strategy, including executive briefings and proactive engagement with firms such as Gartner and Forrester.
• Lead go-to-market strategy for major product releases, partnering with Product on packaging, pricing, and value communication.
• Develop persona-specific messaging for engineering leadership, platform/frontend leaders, design system owners, product stakeholders, and marketing teams.
• Equip Sales and Field teams with strategic positioning frameworks, executive narratives, objection handling, and competitive intelligence that increases win rates in complex enterprise cycles.
• Establish clear ROI and value articulation that demonstrates throughput gains and engineering capacity recovery across Fusion and Publish.
• Conduct win/loss and competitive analysis to continuously refine differentiation and messaging.
• Act as a strategic thought partner across Product, Sales, Demand Gen, Content, and DevRel to ensure narrative alignment during product and market evolution.

Requirements

• Experience: 7+ years of experience producing content for B2B SaaS companies, with bonus points for experience in technically complex or developer-focused spaces.
• Strategic Perspective: Experience defining category narratives, not just product messaging. Ability to simplify complexity without losing precision.
• Analyst Engagement Experience: Experience briefing or working with industry analysts and understanding how enterprise technology categories are evaluated and defined.
• Enterprise GTM Understanding: Deep understanding of enterprise buying cycles, multi-persona sales motions, and competitive differentiation.
• Technical Fluency: Comfort engaging with engineering leaders and understanding modern frontend frameworks (React, Next.js, Vue), Git workflows, and AI-driven tooling.
• Execution Discipline: You can move from positioning doc to launch plan to sales enablement without losing clarity or momentum.
• Influence: Ability to build internal conviction around category-defining positioning, aligning Product, Engineering, and Revenue teams around a cohesive market story in a fast-moving environment.

Why Join Builder.io?

As a Product Marketing Lead at Builder.io, you will play a foundational role in shaping how a new category is defined and understood. Your work will directly influence executive conversations, enterprise adoption, and go-to-market success.

You will experience:

• Impactful Work: Your positioning and go-to-market strategy will directly contribute to pipeline, executive conversations, and long-term brand authority.
• Growth Opportunities: Work closely with experienced leaders across marketing, product, sales, and engineering while expanding your influence and skill set.
• Collaborative Environment: Join a team that values clear thinking, speed, and meaningful cross-functional collaboration.
• Shared Success: As a shareholder, you will have a personal stake in Builder.io’s growth and success.

What We Offer

• Unlimited time off. 3 weeks is the minimum that we will ask you to take each year
• Mental health days. We encourage you to take at least one per quarter to recharge
• Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care
• $500 home office improvement budget. Help get what you need to be comfortable working in a digital-first environment
• $500 annual learning & development budget. Feel supported and empowered to continue developing your skills