Product-Market Fit Lead — Growth, Retention & Experimentation

About the Role: We're hiring a Product-Market Fit Lead — Growth, Retention & Experimentation. We have a live product with real users, real data, and real growth potential. We need someone who can take full ownership of the growth function and push the numbers forward with urgency, creativity, and precision. You'll own the full growth and marketing picture — from user acquisition and funnel optimization to retention, lifecycle campaigns, and revenue growth. You'll build the measurement framework, run experiments end-to-end, manage landing page strategy, and work directly with the product and dev team to ship fast and learn faster.

What You'll Do

• Own and evolve the full PMF metrics framework — conversion rate, retention depth, time-to-value, referral rate, and organic growth loops.
• Design and execute integrated growth and marketing campaigns across paid and organic channels, driving measurable impact on acquisition and engagement.
• Build, launch, and iterate on landing pages continuously — every version is a test.
• Lead data-driven experimentation — A/B tests, funnel analysis, cohort analysis — and translate results into clear recommendations.
• Own CRM/DRM strategy and lifecycle campaign management to maximize retention and long-term user value.
• Apply AI tools and modern workflows to accelerate experimentation cycles and reduce time to insight.
• Work cross-functionally with product and development to validate ideas, ensure data integrity, and get things built and shipped.

What You Bring

• Proven experience in growth marketing, product growth, or performance marketing with a strong, proven track record on a live product.
• Hands-on experience building and owning a measurement framework from scratch.
• Strong proficiency in analytics tools — Mixpanel, Amplitude, Posthog, Firebase, or equivalent.
• Solid understanding of funnel analysis, cohort analysis, and data-driven decision making.
• Experience independently building and optimizing landing pages and conversion flows without relying on a full team.
• Strong proficiency with AI tools and fluency in Figma.
• Bonus: SQL or working knowledge of data querying, experience with mobile app growth/SaaS/zero-to-one environments, background in user acquisition/ASO, and experience with fitness, health, or consumer apps.

Benefits

• Competitive hourly rate based on experience with regular payment cycles.
• Fully remote work environment (work from wherever you're most productive).
• Direct collaboration with a lean, fast-moving team with short feedback loops and no bureaucracy.
• Note: Availability overlap between 2000 hrs PKT till 0300 hrs PKT is required (non-negotiable).