Product Communications Lead, Global

About Reddit

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 121 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Location: US (Remote); Preference for San Francisco or New York

About the Role

Reddit’s Communications team tells our story inside and out. We align employees through internal rhythms while also informing the public with external programs across corporate, policy and safety, product, consumer, ads business, and executive communications. As the Product Communications Lead, Global you will primarily be responsible for helping develop and drive communication strategies globally that support product and tech narratives aimed at increasing awareness for Reddit’s technology and conveying the value of product features to consumers. You will, at times, also work closely with other members of the communications team (e.g., consumer, corporate, policy, ads business) as well as collaborate with key stakeholders from the product, marketing and community teams on cross-functional efforts. The role will sit within Global Consumer and Product Communications, a team focused on growing awareness and affinity for Reddit and amplifying product narratives in the media. We are a diverse team that is committed to building an inclusive environment. We’re not perfect, but we listen, admit our mistakes, and evolve. We believe your perspective, skills, passion, and empathy are just as important as degrees or brand names. We encourage applications from all people.

Responsibilities:

• Partner with the product and tech teams and key stakeholders to develop global product comms strategies.
• Highlight product features in the media at launch and beyond, highlighting use cases, success stories, and product trends to convey the value of Reddit’s features to broader audiences
• Develop thought-leadership strategy, including speaking opportunities, bylines, and industry commentary, to amplify Reddit’s innovation and product evolution on a broader industry level.
• Work with cross-functional teams and other comms members to amplify product narratives in markets outside of the US.
• Conduct media relations activities as needed on a global level, including reporter meetings, pitch development, and media outreach.
• Develop press materials as needed, i.e., media lists, corporate blog posts, reporter education tools, etc.
• Collect and analyze quantitative data sets, converting them into newsworthy narratives for storytelling purposes.
• Help manage media inbounds related to product and tech inquiries
• Work closely with the community team to assist with communications related to help center articles, Reddit-owned posts, and more.

What We Expect From You:

• Bachelor's degree or equivalent practical experience
• 8+ years of experience working in product communications in the U.S. with demonstrated experience in communicating the value of product/tech features to consumer audiences in order to reach new users and/or encourage consideration for a brand
• Experience working with global counterparts and/or on press campaigns outside of the U.S.
• Passion for seeking out story opportunities, pitching, and building media relationships
• Entrepreneurial spirit, strong execution skills and an ability to take initiative and drive projects independently
• A mix of analytical and creative - someone who is adept at spotting inefficiencies and scaling efforts, but is also excited to turn data points into interesting narratives
• Exceptional communication skills to collaborate effectively with internal teams, Reddit moderators, Reddit users and journalists.
• Knowledgeable about Reddit’s communities and user behaviors.
• A sense of humor and a love of digital culture would be ideal.