Product Adoption Manager, Shopping

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

We are looking for talented leaders to build out our Product Adoption teams in the United States. The Reddit Product Adoption team accelerates and scales the adoption of priority products and features, in close partnership with our sales teams, to drive advertiser success and revenue growth. You’ll build, coach, and lead a team of Product Adoption Strategists who drive Shopping product acquisition, retention, and upsell efforts for Reddit. This is a unique opportunity to lead a team dedicated to one of our major sales segments that works cross-functionally across Sales, Product, Marketing, Strategy, and more.

Your team will be responsible for scaling Shopping products adoption across Large Customer Sales and Mid-Market advertisers in the United States. Each strategist partners with Sales to pitch, onboard, activate, and grow advertisers on our Dynamic Product Ad solutions. Your team’s close partners include Product, PMM, Strategy & Ops, Enablement, Marketing Science, and more.

We’re looking for a manager who can inspire a team of problem solvers, storytellers, and strategists. You’re a nimble self-starter who can motivate others to be agile and adaptive to an ever-changing and expanding ads business environment. You demonstrate executive presence and an ability to command a room/’Zoom’ at the C-level.

Why Join Reddit’s Product Adoption Team?

• Innovative Environment: Be part of a growing team at one of the most dynamic platforms worldwide, contributing to groundbreaking strategies that drive business acceleration.
• Career Advancement: Significant opportunities for career development and mobility as you help shape the future of product adoption at Reddit.
• Collaborative Culture: Join a group of thoughtful, smart, and adaptable individuals who value collaboration and support each other's growth.

Responsibilities:

• Attract, train, and develop a team of world-class talent Product Adoption Strategists
• Collaborate with your team to develop vertical and account-level product strategies to deliver business results for Reddit advertisers
• Empower and inspire your team to exceed established product adoption and revenue targets
• Partner with Sales and Product Leaders to crystalize market opportunities, refine product target account lists, and identify roadmap opportunities for development
• Work with Sales and Strategy & Operations leadership to track progress to goal and identify steps that can be taken to accelerate outcomes.
• Build and manage senior-level relationships with external (key clients, agency partners) and internal (Product, PMM, Sales Leads) constituents

Qualifications:

• 5+ years of direct people management experience in advertising, media sales, and/or product growth
• 10+ years of experience in media sales
• Direct Shopping product and/or eCommerce experience
• Experience leading teams at dynamic, industry-leading companies while working across a variety of verticals and challenges
• Track record of building high-performing teams through mentorship, talent development, and strategic talent acquisition
• Strong analytical and problem-solving skills
• Excellent communication skills
• Passion for Reddit and its incredibly unique audiences

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k Match
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Reddit Global Days off
• Generous paid Parental Leave
• Paid Volunteer time off