Paid Media Manager, Creator and Experimental Programs
United StatesJob Description
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About Vocal Media: Vocal Media is a premier, mission-driven public affairs and digital advocacy enterprise engineering high-impact, platform-enabled communication systems for issue-advocacy groups, notable non-profits, and creator-driven campaigns. Built on data transparency, progressive targeting algorithms, and creative excellence, Vocal Media combines strategic message architecture with rigorous quantitative media buying to elevate narrative visibility and influence real-world outcomes across emerging online communities.
Position Overview
We are seeking a highly analytical, metrics-driven Paid Media Manager to lead our paid social strategy, comprehensive media planning, and hands-on native media buying portfolios. In this high-ownership execution track, you will serve as the core link between abstract programmatic design and tactical ad placement loops across our influencer and advocacy campaigns. Operating inside a fast-paced, experimental startup runtime, you will build full-funnel ad placements, execute real-time budget redistributions against strict client KPIs, and manage creator partnership allow-listing structures within our fast-growing Experimentation vertical.
Key Responsibilities
- Full-Funnel Media Buying: Architect, build, and actively launch paid ad placements within native manager ecosystems, including Meta Ads Manager, TikTok Ads Manager, and Google Ads.
- Audience Architecture Design: Build and pace complex client advertising budgets, leveraging custom parameters, lookalike definitions, and privacy-first data compliance guidelines.
- Real-Time Campaign Optimization: Monitor performance matrices daily, implementing instantaneous bid adjustments, targeting pivots, and budget redistributions to hit aggressive client KPIs.
- Creator Integration & Allow-Listing: Partner tightly alongside Creator Program Managers to integrate organic influencer content with paid amplifiers via advanced partnership ads and creator account allow-listing.
- Client Advisory & Reporting: Serve as the lead media buying technical advisor in external planning sessions, translating raw transaction data (CPA, CTR, CPM) into polished quantitative performance reports.
- Experimental Vertical Support: Support our growth incubator by optimizing experimental content strategies, managing creator sourcing databases, and indexing diagnostic performance data as needed.
Required Skills & Qualifications
- 3–5 years of verified professional history leading paid digital marketing portfolios, with a strong, definitive preference for political, public affairs, or mission-driven agency settings.
- Deep technical, hands-on mastery navigating the interface dashboards and algorithm constraints of Meta Ads Manager, TikTok Ads Manager, and Google Ads.
- Demonstrated experience leveraging Influencer-Generated Content (IGC) specifically to launch native partnership ads or coordinate account allow-listing funnels.
- Advanced analytical capability to interpret messy data sets, isolate delivery bottlenecks, and distill conversion telemetry into elegant client-facing narratives.
- Familiarity navigating cloud relational databases and project management interfaces such as Airtable Forms.
- Location Context: 100% remote-first operational infrastructure flexibility open to qualified performance marketing managers permanently residing within the United States.
What We Offer
- Targeted Annual Salary: $70,000 – $75,000 USD per annum (Fixed full-time contract tracking through a cycle-hire placement ending cleanly in November 2026).
- Comprehensive healthcare benefits with medical insurance covered at a high 90% threshold for full-time operators, alongside available dental and vision paths.
- Immediate participation parameters in our Unlimited Paid Time Off (PTO) allowances and protected sick leave guidelines.
- Corporate 401(k) retirement plan including structured company contributions.
- A vibrant, inclusive corporate culture engineered to turn talented specialists into high-impact digital leaders while reshaping public interest advocacy.
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