Paid Ads Manager

Role Overview

We’re looking for a Paid Ads Manager who enjoys working with data, automation, and performance optimization. This is an individual contributor role focused on hands-on campaign execution, optimization, and reporting across paid media channels. It is not a people management role.

In this role, you’ll manage and optimize campaigns across Google Ads, Meta Ads, and Google Local Services Ads (LSA), while collaborating with external Programmatic and Connected TV (CTV) partners to support upper-funnel and demand-generation initiatives. You’ll contribute to improving tracking, automation, and repeatable processes across multiple client accounts, with an emphasis on measurable performance improvements rather than simply launching campaigns.

Key Responsibilities

• Manage and optimize campaigns across Google Ads (Search, Display, Video, Remarketing, PMAX), Meta Ads, and Google Local Services Ads (LSA)

• Support planning and optimization of upper-funnel campaigns in partnership with external Programmatic Display and Connected TV (CTV) vendors

• Coordinate targeting, messaging inputs, budgets, and performance feedback with Programmatic/CTV partners

• Implement, monitor, and troubleshoot conversion tracking using Google Analytics (GA4), Google Ads, and related tools

• Apply automated bidding and conversion optimization strategies (e.g., Maximize Conversions, Target CPA/ROAS)

• Analyze campaign performance to identify trends, inefficiencies, and optimization opportunities

• Assist with testing and evaluation of new lead-generation platforms and channels (e.g., TikTok, Reddit, emerging ad networks)

• Document workflows, optimization processes, and best practices to support consistency and scalability

• Use AI-driven, automation, and reporting tools to streamline campaign management and insights

• Collaborate with internal teams to align paid media execution, tracking, and reporting across clients

• Stay current on platform updates, policy changes, and industry best practices

Required Qualifications

• Hands-on experience managing Google Ads campaigns (Search, Display, PMAX, Remarketing, etc.)

• Working knowledge of GA4, conversion tracking, and attribution fundamentals

• Experience using automated bidding and conversion-focused strategies

• Strong analytical skills and comfort interpreting performance data

• Experience managing Meta Ads campaigns, including basic creative testing

• Prior remote work experience is required, with demonstrated fluency in remote collaboration tools such as Slack, Zoom, Google Workspace, Asana, or similar; candidates must have experience working with US- or UK-based companies—applications without this experience will not be considered

Preferred Qualifications

• Experience collaborating with Programmatic Display and/or Connected TV (CTV) vendors or partners

• Experience with Google Local Services Ads (LSA)

• Familiarity with WhatConverts or similar lead-tracking platforms

• Working knowledge of Google Tag Manager

• Experience testing or managing campaigns on emerging platforms (TikTok, Reddit, etc.)

• Exposure to AI or automation tools used in paid media workflows

Tools & Technology

• Google Ads, Meta Ads Manager

• Google Analytics (GA4)

• Google Local Services Ads (LSA)

• Reporting and automation tools (e.g., Looker Studio or similar)

• Lead tracking platforms (e.g., WhatConverts or similar)

• Remote collaboration tools (Slack, Zoom, Google Workspace, project management platforms)