OuterBox - Paid Media Strategist

Job Description

OuterBox is seeking a talented Paid Media Strategist to develop and execute search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their clients. If you’re ready to take your career to the next level and join an award-winning agency - this job is for you!

What You Get To Do Every Day:

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and Social platforms such as Meta & LinkedIn, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes.
• Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
• Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients.
• Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends.
• Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization.
• Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals.
• Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns.
• Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies.
• Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals.
• Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies.
• Work flexibly in a dynamic environment, demonstrating creativity and adaptability.
• Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives.
• Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes.
• Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance.
• Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines.
• Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base.
• Other duties, as assigned.

Requirements

• Minimum 2 years of paid search and social experience in Google Ads, Bing Ads
• Experience at a digital marketing agency with client-facing experience
• Experience in Google Shopping and Paid Social, strongly preferred
• Experience in Google Analytics and Looker Studio
• Critical thinking, problem-solving, and troubleshooting skills
• Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
• Customer service experience where you managed client relationships or had an influence on customer experience
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Consultative, analytical background through agency or client freelance contracts.
• Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness

Physical Demands

Primarily involves sitting at a desk and using a computer for extended periods of time. Light physical activity is also required, such as carrying equipment or setting up for presentations. Requires a high level of mental focus and the ability to work under pressure. Good manual dexterity, hand-eye coordination and the ability to use a computer for extended periods are required.

Why You’ll love working at OuterBox:

• High-character, fun, and cohesive work culture
• Competitive base salary
• PTO that is genuinely encouraged