LinkedIn Outreach Specialist (B2B Lead Gen)

The Plum Tree Group, an agency that has helped 300+ startups and Fortune 500 companies (partners with Salesforce, Shopify, Google, AWS), is scaling its local sales team. We are looking for a LinkedIn Outreach Specialist to build and manage a predictable system for booking sales demos. Your job is not just to send messages, but to research deeply, identify "pain points," and start real business conversations.

Key Responsibilities

• Pipeline Management: Build a predictable system for booking sales demos, handling the entire process from research to conversion.
• Deep Research: Research industry pain points (using Reddit, Quora, Discord) and build segmented lists of prospects via Boolean search.
• Strategic Messaging: Create 5-step message sequences that offer value and feel personal, using AI (ChatGPT) to draft but refining with a human touch.
• Inbox Management: Reply to leads daily, handling objections and turning a "maybe" into a "yes" to guide them toward a booking.
• Campaign Optimization: Track what works, improve messaging constantly, and manage campaigns in automation tools.

Requirements

• Network: Must have a strong LinkedIn presence including a significant number of US-based C-Suite executives.
• Experience: Proven experience in LinkedIn outreach, lead generation, or outbound sales (preferably in B2B Tech or SaaS).
• Tool Stack: Familiarity with LinkedIn Sales Navigator and automation tools (e.g., Lemlist, Expandi).
• CRM: Prior experience with CRMs like Salesforce, HubSpot, or Zoho.
• Platform Expertise: Experience with GoHighLevel (GHL) is a big plus.
• Strategy: Experience in Account-Based Marketing (ABM)—creating personalized campaigns for high-value clients—is a strong advantage.

Application Instructions

• Apply directly or send your resume and a short cover letter to saadali@plumtreegroup.net with the subject: LinkedIn Outreach Specialist.