Lifecycle Marketing Lead

About the Role: Roofr is looking for a hands-on Lifecycle Marketing Lead to own the full customer journey—from acquisition through expansion. You will be responsible for mapping the customer lifecycle, identifying drop-off points, and building behavior-based triggers across email, SMS, and in-app messaging to drive activation, retention, and revenue growth in a fast-paced SaaS startup environment.

What You'll Get to Do

• Own and continuously improve the customer lifecycle, identified via data-driven trends and behavior triggers.
• Build and optimize multi-touch campaigns using HubSpot, Amplitude, GA4, and Pendo.
• Collaborate cross-functionally with Revenue, Growth, and Product teams to ensure campaigns are segmented and tied to business outcomes.
• Lead A/B testing and performance analysis to iterate on drip flows and sales sequences.
• Partner with Data teams to pipe product usage data into marketing tools for high-level personalization.
• Translate complex product usage data into actionable lifecycle strategies.

What You Bring

• 4+ years of experience in lifecycle marketing or marketing automation in a startup SaaS environment.
• Proven track record of building and launching cross-channel customer journeys (Email, SMS, In-app).
• Hands-on experience with HubSpot, Amplitude, Pendo, or similar marketing technology stacks.
• Deep understanding of best practices for segmentation, experimentation, and usage-based triggers.
• Strong analytical skills to track activation, engagement, retention, and upsell metrics.
• Demonstrated use of AI tools for content creation, campaign analysis, and optimization.
• Bonus: HubSpot Certification and basic knowledge of HTML/CSS for email troubleshooting.

Benefits

• Base salary range: $110,000 - $120,000 CAD.
• 100% employer-paid health and dental premiums in Canada.
• 1st week of employment is mandatory PTO (recharge before you start!).
• "Laundry Days": 1 Friday off per month + Paid winter shutdown.
• RRSP/401k match and generous parental leave.
• Remote-first culture with a home office setup stipend and internet allowance.
• Weekly Friday paydays and annual company retreats.