Influencer Marketing Manager

About the Role: Fresh Prints is the largest collegiate custom apparel company in America. Our audience lives on TikTok and Instagram, following campus mini-celebs and Greek life content. We are looking for an Influencer Marketing Manager to lead our effort in developing a robust influencer strategy, identifying high-fit creators, and building genuine relationships that drive quantifiable brand impact and orders.

What You'll Do

• Build and maintain a tiered influencer roster (nano to macro) deeply embedded in sorority, fraternity, and collegiate social media spaces.
• Develop and execute campaign plans around key brand moments like recruitment season, homecoming, formals, and philanthropy events.
• Create compelling creative briefs that ensure on-brand content without micromanaging creator authenticity.
• Manage the entire influencer pipeline: discovery, outreach, contracting, product seeding, and content review.
• Negotiate rates, deliverables, and usage rights fairly while optimizing the marketing budget.
• Track campaign performance and build a metrics framework to evaluate long-term influencer ROI.

What You Bring

• 2–4 years of experience in influencer marketing, creator partnerships, or a closely related field.
• Deep familiarity with TikTok and Instagram culture—you follow creators and understand what content performs.
• Proven experience managing influencer campaigns end-to-end, from discovery to performance reporting.
• Experience negotiating rates and usage rights with creators.
• Strong creative judgment and the ability to identify high-fit creators for the Fresh Prints brand.
• Bonus: Experience with or a strong understanding of the Greek life/collegiate audience.

Benefits

• Remote work flexibility based in the Philippines.
• Opportunity to lead the influencer function at a top collegiate brand.
• Inclusive workplace that values diversity and long-term contributions.
• 2-month paid Sabbatical for eligible long-term employees.
• Work with a scrappy, high-impact team dedicated to building for the college ecosystem.