Head of Brand

About the Role: You'll own how Firecrawl shows up in the world — the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we're one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else.

What You'll Do

• Own Firecrawl's brand positioning end-to-end — from the homepage to competitive comparisons and LLM recommendations.
• Write and ship launch copy, product announcements, website updates, and social posts that land with a technical audience.
• Grow and manage our presence on Twitter/X and LinkedIn, building a community and a point of view.
• Run competitive analysis and translate it into clear messaging without marketing-speak.
• Partner directly with founders and product to align brand with roadmap and GTM priorities.
• Shape the content calendar and own the cadence of what goes out across every channel.

What You Bring

• 4+ years of experience owning brand at a developer-facing or technical product company.
• A writer first: you write copy that sounds like a smart person talking, not a marketing team hedging.
• Proven organic growth: you've moved the needle on search visibility (SEO) and social reach for a technical product.
• Ability to think about LLMs as a distribution channel and understand how AI tools recommend products.
• Comfortable working directly with founders in a fast-paced environment with no brand committee.
• US Citizenship/Visa is required.

Benefits

• Salary Range: $160,000 – $210,000 USD/year plus up to 0.1% equity.
• Generous PTO (15 days mandatory) and 12 weeks fully paid parental leave.
• Wellness stipend ($100/month) and Learning & Development budget ($1,000/year).
• Full coverage medical, dental, and vision (100% for employees, 50% for dependents).
• 401(k) plan, Doctegrity telehealth, life & disability insurance.
• 3 paid months off sabbatical after 4 years of tenure.