Growth Marketing Manager

About DemandTec: DemandTec is a premier, internationally recognized Commercial Trade Intelligence (CTI) platform pioneer, enterprise SaaS innovator, and retail demand science leader on an absolute mission to optimize commerce frameworks globally. By connecting pricing strategies, promotions, markdowns, and complex trade funds within a unified, high-performance computing environment, DemandTec provides retail leaders and Consumer Packaged Goods (CPG) brands with the connected network intelligence needed to maximize margins and grow cross-border partnerships. With over 25 plus years of retail domain depth, an active footprint of 120 plus retail banners, and a massive ecosystem connecting 7,800 plus CPG suppliers, DemandTec delivers unmatched structural scale. Backed by Longshore Capital and navigating an accelerated phase of global deployment, the organization provides high-agency growth marketers with an uncompromised remote canvas to build audience networks, manage multi-million dollar ad investments, and run revenue engines safely worldwide.

Position Overview

We are seeking a highly analytical, metrics-driven Growth Marketing Manager to join our core centralized marketing division in a full-time remote capacity across the United States. Functioning as the primary technical pipeline engine for our business, you will step up to claim individual strategic operational accountability for generating measurable pipeline from both new logo acquisitions and account expansions. Shifting completely away from routine lead volume reporting or passive administrative tracking, you will run toward absolute revenue accountability. This position requires an enterprise SaaS marketing veteran with 4 to 6 years of professional history who manages multi-channel demand generation programs fluidly natively using Lead Generation tactics, builds automated nurture logic patterns smoothly natively using Email Marketing configurations inside HubSpot, and structures complex data dashboards confidently to capture full-funnel attribution tracks.

Key Responsibilities

• Multi-Channel Demand Generation Architecture: Design, implement, and govern robust B2B demand generation programs targeting enterprise retail and CPG buyers across the entire lifecycle, moving targets cleanly from awareness to pipeline verification natively utilizing Lead Generation frameworks.
• Paid Media Budget Allocation and Optimization: Oversee and execute tactical paid media ad campaigns across LinkedIn Campaign Manager, Google Ads, and programmatic display loops, tuning bids against rigid customer acquisition cost (CAC) and conversion limits.
• Account-Based Marketing (ABM) Execution: Partner with Sales units to run targeted account campaigns, orchestrating multi-touch sequencing, account selection logic, and custom sales alignments to convert single-module users onto the connected platform.
• Marketing Automation System Governance: Serve as the primary operational authority for HubSpot CRM workflows, building and auditing complex lifecycle stages, dynamic nurturing sequences, and lead scoring matrices natively leveraging Email Marketing configurations.
• External Agency Retainer Management: Direct and hold external digital partners accountable to strict performance metrics, collaborating closely with WebFX assets to continuously test and scale search engine optimization (SEO) tracks.
• Real-Time Revenue Telemetry Dashboards: Build and maintain automated real-time reporting dashboards tracking critical weekly pipeline metrics—specifically charting MQL, SQL, Sourced Pipeline, and Influenced Revenue indicators for executive leadership.
• Data-Driven Lead Hand-Off Processing: Refine and enforce strict lead lifecycle processes and definitions, implementing service level agreements (SLAs) with core Sales cells to guarantee clean lead transition hygiene.
• Event-Driven Pipeline Acceleration: Drive event-based demand generation loops tied to major industry trade shows, corporate-hosted web broadcasts, and proprietary retail marketing activations.

Required Skills & Qualifications

• 4 to 6 years of verified professional history running commercial B2B demand generation, growth marketing engineering, performance media buying, account-based marketing (ABM) optimization, or acquisition analytics consulting.
• Deep, authoritative technical command of product monetization lifecycles, full-funnel marketing metrics, digital attribution tracking, multi-touch sequencing, and customer data segmentation patterns.
• Expert-tier background launching enterprise-grade marketing automations, cleaning data schemas, and mapping customer journeys natively utilizing Email Marketing platforms (specifically requiring hands-on, admin-level command of HubSpot software).
• Practical operational familiarity configuring digital advertising architectures, managing programmatic ad networks, and deploying search indicators natively using Lead Generation engines (including LinkedIn and Google Ads manager tools).
• Demonstrated experience coordinating with core sales cells to execute multi-touch account-based sequencing with highly measurable financial outcomes.
• Outstanding verbal, written, and project management communication traits in business-fluent English, enabling uncompromised clarity when presenting analytical performance data directly to senior executive boards.
• Location Context and Work Clearance: Position open exclusively to qualified growth professionals based permanently and resident within the United States who possess full baseline authorization to operate without requiring current or future employer visa sponsorship.

Preferred Strategic Indicators (Nice to Have)

• Prior commercial growth marketing history operating explicitly within the retail software, consumer packaged goods (CPG) supply chain, enterprise resource planning (ERP) systems, or heavy asset logistics sectors.
• Hands-on functional experience working with third-party behavioral intent data layers and software tools (such as 6sense, Bombora, or Demandbase integrations).
• Experience navigating private equity (PE)-backed high-growth SaaS environments, running lean, agile content teams at scale through AI leverage.
• An outcome-driven personal philosophy rooted in high analytical curiosity, a passion for running toward strict revenue accountability, and an intense drive to cut failing channels and double down on performance wins.

What We Offer

• Competitive United States Salaried Blueprint: An attractive full-time base salary package structured transparently between $100,000 and $120,000 USD per year, calibrated precisely to evaluate your demand generation craftsmanship, tech stack fluency, and conversion metrics.
• The exceptional professional canvas to directly direct, shape, and engine-automate the lead generation funnels power-routing commercial pipelines for a global market pioneer.
• Profound work-from-home remote parameters offering a 100% virtual framework across America, complete scheduling trust, and zero physical geographic office commuting friction.
• Immediate baseline access to premium comprehensive corporate benefits, providing full health, dental, and vision insurance coverages.
• Access to elite financial accumulation and career enrichment tracks, featuring an enterprise 401(k) retirement plan, covered Paid Time Off (PTO), and dedicated professional development support.