Google Ads / PPC Specialist (Real Estate & Construction)

Overview

20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.

Scope of Services

• Paid Advertising Strategy & Execution
• Set up and manage Google Ads campaigns for:
• Construction services
• Real estate investment and wholesaling leads
• Structure campaigns, ad groups, keywords, and targeting based on business goals
• Implement pay-per-click strategies focused on lead generation
• Configure bidding strategies and budgets efficiently
• Launch and manage campaigns while adhering to platform best practices
• Campaign Optimization & Performance Management
• Monitor campaign performance daily and optimize for cost, quality, and conversions
• Conduct A/B testing on ads, keywords, and targeting
• Adjust bids, budgets, and targeting to improve ROI
• Manage negative keywords and quality scores
• Understand and work within Google’s learning and optimization periods
• Conversion Tracking & Funnel Support
• Set up and verify conversion tracking
• Ensure leads are routed correctly to landing pages or websites
• Support basic landing page alignment and recommendations when needed
• Coordinate with website or asset creators to ensure proper ad formatting and compliance
• Reporting & Analysis
• Track and report on key metrics such as:
• Cost per lead
• Click-through rate
• Conversion rate
• Spend vs performance
• Provide clear insights and recommendations for improvement
• Communicate results in a straightforward, non-technical way