Global Marketing Lead

About Verto

At Verto, we're on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we're committed to bridging the gap between emerging and developed markets and fostering global economic growth.

What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We're creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.

We're not alone in realising this crucial need; we're backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBCs list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies, we are building a seamless cross-border payment future.

Join us as we continue to grow and transform global finance.

About the Role

We are seeking a results-driven, hands-on Global Marketing Lead to handle the complexity of operating across diverse geographic markets, as well as customer segments ranging from high-volume SMEs to high-touch Enterprise clients.

Role Overview

In this key leadership role, you will scale our presence in the B2B cross-border payments space and help us deliver on our mission of simplifying global trade with emerging markets. You will lead our end-to-end marketing function, from driving global brand awareness to building and executing highly optimised marketing plans that scale acquisition, product adoption and retention.

What You’ll Be Doing

• Leadership & Team Management: Mentoring a team of approximately eight specialists across Content, Design, Performance, ABM, Lifecycle, and Events. Ensure structured, data driven, marketing planning and reporting processes are in place.

• Acquisition Engine: Developing a scalable inbound engine that accelerates customer acquisition while lowering CAC. Lead the team to develop and execute multi-channel campaigns, targeting our full range of ICPs, to achieve our ambitious acquisition targets.

• Brand Building: Supporting the development of our global brand proposition and leading high-impact awareness campaigns localized for key markets. Position Verto as a thought leader in the cross-border payments sector.

• Lifecycle & Product Marketing: Ensuring the required lead nurture journeys are in place to achieve lead conversion targets. Implement cross-sell and retention strategies to maximize CLV. Establish a product marketing framework to drive broader product awareness and adoption.

• Performance Reporting: Be accountable for customer acquisition, CAC, new customer revenue and marketing ROI performance. Maintain a rigorous approach to monitoring and reporting against key metrics. Collaborate with relevant teams to ensure reporting capabilities are fit for purpose.

• Marketing Tech: Identify and lead the selection process to fill any gaps in our marketing technology stack.

• Customer & Competitor Intelligence: Establish a framework to continuously acquire customer insight and monitor the cross-border payments landscape

• Operational Excellence: Effective management of marketing budget - using performance data to guide investment decisions. Source and manage external agencies. Implement process improvements and AI-driven ways of working to increase efficiency and delivery speed.

What You Need

• 7+ years’ experience in B2B marketing, preferably in fintech or payments, with a proven record of building both strong brands and scalable marketing engines

• Growth Leadership: Proven record of driving growth across both "Product-Led Growth" (SME) and "Sales-Led Growth" (Enterprise) segments.

• Breadth of marketing expertise: Knowledge of Brand, Product and Performance Marketing.

• Emerging Markets Expertise: Experience living or working extensively in emerging markets.

• Agency & Budget management: Experience managing external agencies and annual marketing budgets in excess of £1m.

• Analytical Prowess: Ability to use data to extract insights and drive high-level decision-making.

• Strong creative eye: Able to identify what great conten...