Field Performance Coaching and Training Manager

About The Role

This role will act as Seeq’s principal expert and process owner for sales reps and sales managers’ effectiveness and field performance coaching globally. You will define and drive a 12-month strategy and roadmap for manager coaching, opportunity progression frameworks (e.g., MEDDPICC), sales play execution, and data-driven scaling of best practices—turning coaching into a predictable lever for revenue growth in our industrial SaaS environment.

Reporting to the Senior Director of Field Performance, you will operate with high autonomy, self-initiate high-impact initiatives based on performance data and executive input, and hold joint accountability for key GTM KPIs such as win rate improvement, ramp time reduction, and pipeline velocity.

Key Duties & Responsibilities:

• Strategic Ownership & Roadmap
• Serve as Seeq’s primary subject-matter expert and single process owner for sales and sales manager coaching, field performance standards, and opportunity coaching across global GTM teams (Sales, Customer Success, Professional Services, and Partners).
• Define, maintain, and execute a 12-month field performance coaching strategy and roadmap, aligned with overall GTM priorities, that standardizes how Seeq coaches managers, reps, and opportunities at scale.
• Identify emerging performance patterns using Gong, CRM, AI insights, and cross-functional feedback; independently propose, scope, pilot, and launch new programs or interventions with minimal oversight.
• Enterprise Program Design & Execution
• Design and lead cross-functional, enterprise-level initiatives that align Sales, Customer Success, Professional Services, Marketing, and RevOps around common coaching standards, inspection rhythms, performance metrics, and lifecycle GTM motions.
• Own end-to-end design and global rollout of Sales Play execution frameworks, manager onboarding programs, and opportunity coaching clinics (e.g., MEDDPICC), including change management, enablement assets, and inspection mechanisms across regions and functions.
• Build and deliver advanced sales and sales manager training programs, 1:1 coaching frameworks, and ongoing development resources to empower managers in driving rep performance and deal progression.
• Coaching Clinics & Success Scaling
• Run MEDDPICC clinics and skills-based coaching sessions with sales teams to diagnose opportunities, coach on blockers, and scale winning behaviors through repeatable frameworks.
• Leverage Gong and AI-powered insights to analyze interactions, identify success patterns, and disseminate scalable tactics that make sales motions repeatable and predictable.
• Coach and measure the success of sales plays, tracking adoption, effectiveness, and direct impact on win rates, pipeline velocity, and revenue outcomes.
• Influence & Cross-Functional Leadership
• Act as a trusted advisor to VP-level leaders (e.g., CRO, VP of Sales, VP of CS) on field performance strategy, coaching models, tradeoffs, and investment priorities.
• Chair or co-chair a cross-functional Field Performance Council (Sales, CS, PS, Marketing, RevOps) to align on standards, metrics, best practices, and priorities to ensure continuous coaching improvements
• Represent Seeq’s field performance practice in external forums (industry events, customer advisory boards) to bring back insights and elevate internal coaching standards.
• Program Management & Accountability
• Jointly own improvement targets for key field performance KPIs (e.g., win rate, ramp time, pipeline stage conversion) with Sales and CS leadership; be accountable for the measurable contribution of coaching programs to these outcomes.
• Own a field performance program budget for tools, external vendors, workshops, certifications, and enablement experiences; evaluate ROI and make recommendations on investments.
• Monitor program effectiveness through advanced dashboards, feedback loops, and correlation analysis; continuously iterate to drive moderate-to-high organizational change and long-term GTM impact.

Requirements

What You Bring

• 7–10+ years of experience in sales enablement, sales coaching, field performance, or sales leadership roles in B2B SaaS or complex industrial software environments.
• Proven track record designing and leading cross-functional, multi-region enablement or coaching initiatives that produced measurable, scalable impact (e.g., improved win rates, faster ramp, higher pipeline conversion).
• Deep expertise in sales methodologies (e.g., MEDDPICC, Challenger) and tools like Gong or similar conversation intelligence platforms for data-driven coaching.
• Strong strategic thinking with experience defining roadmaps, owning processes end-to-end, and influencing senior leaders through data and insights.
• Exceptional facilitation, content creation, project management, and change management skills.

Nice to Have

• Certification in sales methodologies (e.g., MEDDPICC, Challenger, Value Selling).
• Experience with AI tools for sales coaching or enablement platforms.
• Background in field enablement or sales leadership roles.

Benefits

Seeq is a remote-first (only) company founded by serial entrepreneurs. Our executive team and board of directors have extensive experience with successful startup ventures in high-growth environments.

We are founded on the idea that companies need better solutions for quickly and easily getting business insight from their industrial process data. Our mission is to provide software and services that convert that data into meaningful information that the business can use to improve profitability.

We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine's Best Places to Work.

The Perks of Working at Seeq

• Competitive salary