Email Marketing Specialist

About the Role: Our client is seeking an Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement, nurture leads, and increase conversions. This role combines creative copywriting with technical ESP expertise and performance analytics to ensure email remains a consistent and measurable revenue channel.

What You'll Do

• Build and launch campaigns in platforms like HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
• Write compelling subject lines, body copy, and CTAs tailored to audience segments.
• Maintain and segment databases of 20k–200k+ contacts by persona, lifecycle stage, and engagement.
• Build automated drip sequences, abandoned cart flows, and behavioral triggers.
• Monitor inbox placement, sender reputation, and ensure CAN-SPAM, GDPR, and CCPA compliance.
• Run A/B tests and analyze metrics (open rate, CTR, conversion) to optimize performance.

What You Bring

• 2+ years of professional email marketing experience.
• Proficiency in at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp).
• Advanced Excel/Google Sheets skills (segmenting, VLOOKUPs, pivot tables).
• Knowledge of basic HTML/CSS for email templates.
• Strong balance between creativity (copywriting) and data-driven analysis.

Benefits

• Opportunity to own the full campaign lifecycle and drive measurable revenue.
• Flexible, fully remote work environment within South Africa or Kenya.
• Work aligned with U.S. client business hours with flexibility for campaign launches.