E-Commerce Programmatic Strategist

Role Overview

We are seeking a highly skilled E-Commerce Programmatic Strategist to join our remote team, focusing specifically on the LATAM market. This role is crucial for developing and implementing advanced programmatic advertising strategies to drive e-commerce growth and achieve marketing objectives within the region.

Responsibilities

• Develop, execute, and manage programmatic advertising campaigns across various platforms.
• Optimize campaign performance through continuous A/B testing, data analysis, and strategic adjustments.
• Collaborate with content and marketing teams to ensure cohesive campaign messaging and branding.
• Monitor and report on key performance indicators (KPIs) to stakeholders, providing actionable insights.
• Stay abreast of the latest trends and technologies in programmatic advertising and e-commerce.
• Manage budgets effectively to maximize ROI and achieve target outcomes.

Requirements

• Proven experience as a Programmatic Strategist, ideally within an e-commerce context.
• Strong understanding of ad tech platforms, DSPs, and DMPs.
• Proficiency in data analysis and reporting tools.
• Excellent communication and presentation skills.
• Ability to work independently in a remote environment.
• Fluency in English and Spanish or Portuguese is highly preferred due to the LATAM focus.