Director of Product - Growth

About the Team & Role

At Coinbase, we’re on a mission to increase economic freedom in the world. The Growth team plays a pivotal part in making that mission a reality by ensuring millions of people not only discover Coinbase but truly experience the value of crypto from day one.

We’re looking for a seasoned product leader to own Acquisition, Activation, and New Product Growth. This role is highly cross-functional, partnering closely with Growth Marketing, other teams within Growth, and teams across Coinbase. You’ll be responsible for shaping the strategy and delivering results across all acquisition channels – SEO, and growth marketing – as well as 0 to 1 growth tactics to scale up new products at Coinbase to both new and existing users.

As the leader of our Acquisition, Activation, and New Product Growth Activation teams, you’ll shape how millions of people take their first step into crypto and ensure that step leads to lasting engagement. By guiding a team of exceptional product managers and influencing company-wide growth priorities, you’ll define the standard for acquisition and activation at a global level!

What you’ll be doing

• Manage, mentor, and recruit top Growth PM talent; build a high-performing team with clear standards and operating rhythms.
• Set a clear strategy for the Acquisition, Activation, and New Product Growth teams, and deliver consistent, material impact against company-level goals.
• Own product outcomes across acquisition (referrals, growth marketing surfaces, SEO landing experiences) and early lifecycle (activation, first-time use, week-one retention).
• Drive a rigorous experimentation and measurement culture (e.g., funnel analytics, A/B testing, LTV/CAC, activation and retention cohorts) to inform prioritization and resourcing.
• Partner tightly with Growth Marketing, Data, Design, Engineering, and Finance to align roadmaps, unlock channel efficiency, and compound wins.
• Influence company-wide strategy by representing the voice of the new customer and the growth system, ensuring scalable foundations and long-term leverage.

What we look for in you

• A consistent track record of building and leading growth teams that deliver meaningful, repeatable business impact.
• Experience solving large-scale growth problems, ideally in consumer or prosumer products, with the ability to translate insights into product, channel, and platform bets.
• Strong analytical rigor paired with exceptional product sense; you can zoom from strategy to experiment design to UX details and back.
• Clear vision and demonstrated experience for what “great looks like” when tackling large-scale growth challenges.
• 10+ years of product management experience with demonstrable career progression.

Nice to haves

• Deep focus in acquisition, activation, or related growth specialties.
• Excitement about leading this area for a mission-driven crypto company.
• Passionate, excitement about crypto, defi, & web3.