Director of Events & Field Marketing

About G2: G2 is the world’s largest and most trusted software marketplace, partnering with technology giants like Capterra, SoftwareAdvice, and GetApp to form the most comprehensive source of online B2B software data and buyer insights. Powering decisions for over 200 million annual visitors with more than 6 million verified user reviews, G2 serves as the central data foundation enabling businesses to buy and sell software intelligently in the age of AI.

Position Overview

We are seeking a highly strategic, detail-oriented, and revenue-minded Director of Events & Field Marketing to lead our global events vision and North American field marketing program. In this high-stature leadership role, you will act as a player-coach to manage a high-performing squad of events and marketing professionals. You will own how G2’s brand shows up across flagship conferences, executive roundtables, partner activations, and account-based marketing (ABM) field pipelines, directly driving enterprise customer acquisition, brand awareness, and user loyalty blocks.

Key Responsibilities

• Global Event Strategy: Shape and execute G2’s comprehensive event roadmap across four key vectors: owned corporate flagship events, global tradeshows/conferences, customer-facing advisory meetups, and regional field marketing activations.
• Field Program & ABM Integration: Oversee the design and execution of our North American field marketing engine, ensuring regional programs (executive dinners, lunch-and-learns, sponsorships) are tightly integrated into G2’s Account-Based Marketing (ABM) frameworks alongside sales leadership.
• Flagship Program Production: Direct end-to-end planning and logistics for G2’s high-profile properties, including our annual Reach Conference, high-impact Dreamforce receptions, and the newly scaled **AI in Action Roadshow**.
• Cross-Functional Partnership: Partner with the broader Brand team to secure consistent asset messaging, sync with Communications to run our internal speakers bureau, and support internal Employee Success teams on large-scale corporate kickoff events.
• Review Booth Infrastructure: Manage G2’s customer-facing review booth generation program, supporting over 40+ enterprise partners with custom real-time review accumulation models during their live events.
• Measurement & Data Reporting: Build out clear, data-backed event attribution and pipeline measurement models, reporting directly to marketing and revenue executives on marketing-influenced pipeline production and ROI.

Required Skills & Qualifications

• 10+ years of progressive professional experience in Event Marketing, Field Marketing, or corporate B2B Marketing leadership roles within the software technology landscape.
• Proven track record managing, hiring, and mentoring high-performing, hybrid (remote and in-office) teams of events professionals.
• Demonstrated success designing high-touch field activations targeting enterprise decision-makers, with verifiable metrics in marketing-influenced pipeline generation.
• Deep conceptual understanding of Account-Based Marketing (ABM) frameworks and how in-person field activations leverage strategic account lists.
• Fanatical attention to detail, logistical workflows, contract negotiations, and budget management profiles.
• Excellent platform proficiency navigating Salesforce CRM and G-Suite software dashboards.
• Travel Flexibility: Ability and willingness to travel up to 40% of the time to orchestrate in-person activations globally.
• Location Scope: 100% remote eligibility open to qualified marketing leaders based within the United States.

Preferred Advantages (Nice to Have)

• Professionally based out of the Chicago regional area.
• Previous historical background operating directly as a G2 customer, or possessing existing relationship lines with leading enterprise software, tech, and IT conferences.

What We Offer

• Total Targeted Earnings: $165,000 - $185,000 USD annualized (comprising base salary + lucrative bonus potentials).
• Generous flexible remote work configurations paired with unlimited Paid Time Off (PTO) structures.
• Ample paid corporate parental leave benefits.
• The chance to lead the marketing voice for a hyper-growth, value-driven company backed by our core PEAK metrics.
• Complete remote technology workplace configurations and hardware support setups on your start date.