Director of Demand Generation

About the Role: The Director of Demand Generation at Procurify owns the MAL demand strategy and sourced-pipeline across segments, with accountability for MAL, SAL, SQL, and revenue performance. This role sets the vision and direction for integrated demand programs, translating company revenue targets into scalable, data-driven growth strategies that drive predictable pipeline and accelerate conversion across the funnel.

What You'll Do

• Own the annual and quarterly demand generation strategy, including program mix, segmentation, budget allocation, forecasting, targets, and expected pipeline impact.
• Translate company revenue goals into integrated, multi-channel demand programs that drive predictable MALs, SALs, SQLs, and MAL-sourced pipeline.
• Oversee the integrated events and field marketing strategy, including tradeshows, conferences, webinars, and in-person activations.
• Own lifecycle and email marketing strategy, driving personalization, nurture, reactivation, and conversion optimization across the buyer journey.
• Lead, coach, and develop a high-performing demand generation team, managing priorities to maximize efficiency and strategic impact.
• Serve as the primary marketing partner to Sales and Partner leadership on pipeline targets, lead quality, target accounts, and integrated GTM plays.
• Partner with RevOps and IT to implement intelligent automation, scoring enhancements, and advanced attribution to scale personalization.

What You Bring

• 8-10 years of B2B SaaS demand generation or integrated marketing experience.
• Proven success driving pipeline outcomes in a mid-market motion.
• Proven track record building ABM programs from the ground up, including ICP definition, account tiering, and personalized multi-channel plays.
• Experience managing a growing team covering events, social, and email marketing.
• Deep experience partnering with Sales and RevOps to improve scoring, routing, attribution, and funnel performance.
• Strong analytical and operational rigor; comfort with reporting, forecasting, and experimentation.
• Experience identifying high-friction, time-intensive demand tasks and designing AI workflows.

Benefits

• Base Salary Range: $130,000 - $148,000 CAD/year.
• Flexible working: Remote-first organization with flexible working hours anywhere from within Canada.
• Responsible time off: Flexible approach to PTO to rest and recharge.
• Extended health benefits: Competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.
• Stock options: Competitive stock program for all team members.