Director, Marketing Operations

The Role

As the Director of Marketing Operations, you will serve as the strategic architect and senior owner of Newsela’s marketing operations infrastructure. You will define and lead the long-term MarTech, data models, analytics and operations roadmap that enables our go-to-market (GTM) teams to scale efficiently, accelerate demand, and improve educator engagement across our product suite.

In this role, you will partner closely with senior GTM leadership, and ensure our systems, reporting frameworks, and operational processes support high-velocity growth. You will bring deep analytical expertise, translate complex data into actionable insight, and guide senior leaders in making data-informed decisions that accelerate demand and drive impact.

You will lead a high-performing team and drive the advanced strategic and analytical leadership necessary to evolve our Marketing Operations function. This role is well suited for someone who thrives in complex, data-driven environments and enjoys shaping high-impact operational strategy.

You Will:

Strategic Leadership & Vision

• Define and lead the Marketing Operations strategic vision and multi-year roadmap, ensuring alignment with Newsela’s marketing objectives, growth targets, and company OKRs.
• Serve as the senior leader over Newsela’s end-to-end Marketing Technology stack, defining the long-term architecture, integration strategy, governance model, and investment decisions.
• Establish and drive operational frameworks and standards that create measurable efficiency, scalability, and data accuracy across all marketing channels and GTM motions.

Advanced Analytics & Insights

• Lead the enterprise marketing analytics function, leveraging AI-driven tools and models to deliver insights that inform GTM strategy, forecast performance, and optimize demand-generation workflows (e.g., predictive scoring, segmentation, content routing, attribution), improving lead quality, campaign efficiency, and overall funnel performance.
• Define and govern Newsela’s marketing attribution model, funnel performance standards, segmentation logic, and experimentation analytics.
• Partner with cross-functional stakeholders to ensure a unified, accurate view of pipeline, performance, and customer engagement across BI tools.

Systems & Operational Excellence

• Architect, optimize, and govern all core operational flows. Including lifecycle automation, lead scoring, lead routing, campaign infrastructure, audience segmentation, and MQL frameworks.
• Ensure data integrity, system hygiene, and reliable data flow from website to Marketo to Salesforce and through downstream systems.
• Evaluate and implement new technologies that enhance automation, analytics, personalization, and operational efficiency.

Cross-Functional Executive Partnership

• Act as a trusted strategic partner to GTM leadership, influencing decisions with operational insights and data-driven recommendations.
• Collaborate with program leads and channel owners to optimize campaign performance, improve conversion funnels, and accelerate demand generation.
• Partner with Finance and Sales leadership on forecasting, pipeline analytics, campaign ROI analysis, and planning cycles.

Team Leadership & Talent Development

• Lead, expand, and mentor a high-performing Marketing Operations team, cultivating a culture of accountability, innovation, and...