Director, Field & Demand Marketing

About SecurityScorecard:

SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint.

Headquartered in New York City, our culture has been recognized by Inc Magazine as a "Best Workplace,” by Crain’s NY as a "Best Places to Work in NYC," and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently, SecurityScorecard was named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023 and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing “forward-thinking employers for their unwavering commitment to employee engagement.” SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV and Riverwood Capital.

Director, Field & Demand Marketing

We are looking for a Director, Field & Demand Marketing to sit at the center of pipeline creation, connecting strategy to execution across field marketing, ABM, paid media, and integrated account-based programs that drive measurable revenue impact. This is a highly visible, revenue-driving position.

This is a player-coach role, combining team leadership with hands-on execution. You’ll be a trusted partner to sales, translating territory priorities into focused marketing programs that generate pipeline and accelerate deals, while also leading a small team and staying hands-on in campaign and field execution.

Responsibilities

Field Marketing & Sales Partnership

• Serve as the primary marketing partner to regional sales leaders and AEs
• Build territory marketing plans aligned to pipeline and revenue goals
• Plan and execute field programs including executive dinners, roundtables, events, roadshows, and partner activities
• Ensure field programs are tightly aligned to account priorities and active opportunities
• Participate in sales calls, QBRs, and pipeline reviews to identify marketing plays that move deals forward

ABM & Demand Generation

• Own regional and segment-level ABM execution
• Partner with sales and BDRs to identify target accounts and buying groups
• Activate 6sense-driven programs to engage in-market accounts
• Coordinate multi-touch campaigns that combine digital, sales outreach, and field experiences
• Partner with Marketing Ops to ensure proper tracking, routing, and reporting
• Translate intent data into actionable campaigns and plays for sales
• Support campaign builds and optimizations across email, digital, and paid channels
• Support execution of paid digital programs aligned to ABM and field priorities

Team Leadership

• Manage a small demand generation / field marketing team while remaining hands-on in program execution
• Provide structure, prioritization, and coaching
• Drive a culture of execution, accountability, and partnership with sales

You will work daily with:

• Sales & Sales Leadership (AEs, RVPs, Regional Leaders)
• BDRs to align campaigns and follow-up strategies
• CSMs to support expansion and customer marketing programs
• Marketing Operations for campaign execution, tracking, and reporting
• Brand and Campaigns to ensure messaging, positioning, and creative are aligned across field programs and demand campaigns
• Product Marketing for messaging alignment
• Partner Marketing on joint field initiatives

Qualifications

• 10–12 years in B2B marketing, with strong experience in field marketing and demand generation
• Proven track record partnering closely with sales teams
• Comfortable speaking with sellers regularly and influencing territory strategy
• Hands-on experience with ABM and platforms like 6sense, Salesforce, and Marketo
• Experience supporting paid media programs
• Strong communicator who can operate confidently across sales, marketing, and ops
• Highly execution-oriented – you like building, launching, and running programs
• Experience managing or mentoring team members

Benefits:

Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more!