Digital Marketing Specialist

About the Role: We are hiring a performance-driven Digital Marketing Specialist to manage and optimize paid campaigns, support social media engagement, and drive organic growth through SEO. This is a hands-on execution role for someone who is comfortable working across multiple channels while consistently improving performance through data-driven decisions. Note: The working hours for this role align with U.S. Business Hours.

What You'll Do

• Manage and optimize Google Ads campaigns across search, display, and remarketing.
• Monitor budgets, bids, and performance metrics (CPC, CTR, conversions, ROAS).
• Manage day-to-day engagement across Instagram, Facebook, and LinkedIn.
• Conduct keyword research and competitive analysis using tools like SEMrush.
• Support on-page SEO including metadata, content optimization, and internal linking.
• Track and analyze performance across paid, social, and organic channels.
• Prepare reports with clear insights and actionable recommendations for internal stakeholders.

What You Bring

• 3+ years of hands-on Google Ads management (execution, not just oversight).
• 3+ years of managing social media platforms and engagement.
• Proven experience in SEO using tools like SEMrush or equivalent.
• Strong understanding of digital marketing KPIs (CPC, CTR, conversions, ROAS).
• Proficiency with Google Analytics (GA4) for performance analysis.
• Ability to manage multiple campaigns or client accounts simultaneously.
• Strong written communication skills and attention to detail.
• Ability to work independently in a remote environment.

Benefits

• Full-time remote role offering flexibility while working U.S. business hours.
• Opportunity to drive impactful marketing strategies across multiple channels.
• Collaborative environment focusing on data-driven growth and continuous optimization.