Customer Marketing Manager

MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development.

We are looking for a dynamic and creative Customer Marketing Manager to join our global corporate marketing team. This is a high-impact, strategic role designed to turn our massive customer base into a scalable growth lever. You will be responsible for building our Customer Advisory Board (CAB) from the ground up, driving expansion revenue through targeted upsell/cross-sell programs, and working hand-in-hand with our Customer Success team to ensure our customers become lifelong advocates.

Key Responsibilities

Expansion & Revenue Generation

• Upsell & Cross-Sell Strategy: Develop and execute marketing programs specifically designed to drive expansion within existing accounts, showcasing the value of new features and services.
• Sales Pipeline Acceleration: Create "expansion toolkits" for Sales teams, including targeted email sequences, "why upgrade" decks, and customer-only webinars.
• Customer Success Partnership: Work hand-in-hand with the Customer Success team to identify healthy accounts ready for expansion and "at-risk" accounts that need targeted value-reinforcement content.

Customer Advisory Board (CAB) & Strategy

• Build from the Ground Up: Design, launch, and manage MariaDB’s inaugural CAB program to foster deep partnerships with our most strategic enterprise customers.
• Executive Feedback Loop: Facilitate sessions between customer executives and MariaDB leadership to ensure our roadmap is aligned with market demand.
• Voice of the Customer: Partner with Product Management to ensure the roadmap incorporates customer benchmarking data and real-world feedback.

Strategic Communication & Channels

• Customer Newsletter: Own the strategy and execution of a global customer newsletter and other dedicated communication channels to keep customers informed of product updates and best practices.
• Advocacy & Content: Recruit customer references and develop high-impact success stories and testimonials that showcase our unique value propositions.
• Customer Stories: Grow the number of customer success stories focusing on the business benefits of why they choose MariaDB.

External References and Review Sites

• Industry Analyst Support: Support analyst relations efforts that require customer references, such as the Gartner MQ or Forrester Wave, including recruiting customers to participate and ensuring proper follow through.
• Public Reviews: Own public review sites, such as Gartner Peer Insights and G2, including creating a strategy to drive more positive reviews of MariaDB that align to the corporate narrative.

Position Requirements

1. Experience: 5+ years of relevant marketing experience in a B2B technology company, preferably within the enterprise database or IT infrastructure space.
2. Advocacy Mastery: Proven track record of developing core messaging and content that generates customer engagement and improves sales effectiveness.
3. Revenue Mindset: Ability to design marketing programs that contribute to expansion pipeline and customer retention.
4. Technical Literacy: Sufficient understanding of database technologies.
5. Travel Flexibility: Travel up to 10%

Desired Skills & Experience

• Storytelling: Ability to translate technical functionality into clear, jargon-free messaging for a variety of audiences.
• Project Management: Superior multi-tasking abilities and the capacity to “manage sideways” in a fast-paced, globally distributed environment.
• Proactive Problem Solver: You take initiative to find solutions and see complexity as an interesting challenge.
• Strategic & Tactical Balance: Willing and able to roll up your sleeves to get things done while defining the “big picture”.

Location

• Remote USA.
• Must have a valid passport and be flexible to travel up to 10% of the time