CRO Designer

About Releaf

Releaf Dispensary Ltd is a pioneering medical cannabis clinic committed to providing high-quality, safe, and effective cannabis-based products. Headquartered in the UK, we aim to enhance the quality of life for our patients through cutting-edge solutions and outstanding patient service. We’re a fast growing team of passionate professionals who aim to make medicinal cannabis accessible, supportive, and stigma-free. Every touchpoint we create — including our digital experiences — should reflect care, clarity, and compassion.

Job Summary

Our CRO Specialist plays a key role in shaping the way people interact with our services online, ensuring our pages are not only visually strong but also intuitive and optimised for impact.

Responsibilities

• Design clean, engaging and conversion-led landing pages for campaigns and product journeys.
• Produce wireframes, prototypes, and visual assets using Figma or equivalent tools.
• Ensure pages follow Releaf’s brand identity, tone, and accessibility standards
• Collaborate closely with the Paid Media Specialist and Performance Marketing team to align design outputs.
• Hypothesise, plan, implement, and analyse A/B and multivariate tests via platforms such as VWO, Optimizely, or Convert.
• Build variants using software, low-code editors or basic HTML/CSS where needed.
• Create clear hypotheses, test plans, and measurable success criteria.
• Conduct thorough pre-launch and post-launch QA to ensure stability, reliability and data accuracy.
• Test entire patient journey from a patient perspectives
• Use GA4, Hotjar/Clarity, or similar tools to analyse user behaviour and highlight conversion barriers.
• Conduct funnel analysis and produce actionable insights that influence new page designs.
• Evaluate test results and provide clear, narrative-driven reporting to stakeholders.

Requirements

The CRO Design Specialist is responsible for designing user-focused web pages / landing pages and running structured testing that improves conversion, user experience, psychology and accessibility. This role will focus on landing pages, particularly from paid channels in order to improve conversions and drive ROAS.

You’ll have a background in landing page design, Google analytics, Experiment software, A/B testing and user experience (UX) design or research, marketing and minimal HTML knowledge. Ideally from a fast-paced medium-sized organisation with evidence of previous suggestions and changes you have made, along with the ROI/ROAS gains achieved. Ideally, we're looking for someone who has a background in a highly regulated industry and understands the challenges this may bring.

You’ll have solid experience in designing landing pages and digital user journeys with a strong proficiency in Figma and/or Adobe Creative Suite/design software. Not only this but you’ll have hands-on experience running CRO tests, testing hypothesis and interpreting results with an understanding of UX, responsive design, and accessibility best practices. Ideally you'll be Familiar with GA4, Tag Manager, and CRO tools like VWO/Optimizely. Design experience is essential, along with an understanding of analytic tools such as GA4 and Posthog.

Benefits

We’re looking for someone who is excited to join a busy growing organisation - our team culture is based on support and respect and we take a proactive approach to employee progression and development. The ideal candidate for this role will be happy to roll their sleeves up and can take ownership of this role. In return, we offer flexible working; personalised training and development; private health insurance, Employee Assistance Programmes; access to employee perks and Releaf staff patient benefits.