Creative Marketing Manager

Job Description

Avec Amour is a luxury lingerie brand serving customers globally. We are scaling aggressively through paid social — particularly Meta — and we are looking for a performance-driven Creative Marketing Manager to lead our creative testing engine.

This is not a “post and hope” marketing role. This is about building a machine that systematically tests, optimizes, and scales winning creatives. If you understand that great ads are engineered — not guessed — this role is for you.

Responsibilities

• Lead the entire creative testing process inside Meta Ads Manager
• Launch structured testing campaigns weekly
• Analyze performance metrics (CTR, hook rate, thumb stop ratio, CPA, ROAS)
• Kill underperformers quickly and scale winners decisively
• Continuously refresh creative angles to avoid fatigue
• Source and recruit high-quality UGC creators
• Write clear, performance-driven briefs
• Manage creator deliverables and timelines
• Ensure a steady weekly flow of fresh ad creatives
• Deliver weekly performance breakdowns with clear insights
• Identify patterns in winning hooks, formats, and messaging
• Turn data into actionable creative direction
• Work directly with the Founder to align growth strategy

Requirements

• Someone who has 3–5 years in digital marketing and done with roles where someone else makes all the calls
• Highly confident inside Meta Ads Manager
• Genuinely excited by fashion, lingerie, and brands with a point of view
• Fast. Decisive. Comfortable killing an underperforming ad without losing sleep over it

Tools & Technical Requirements

• Meta Ads Manager
• Instagram & Facebook ad ecosystems
• CapCut (or similar video editing tools)
• Later (or similar scheduling tools)

Benefits

• Full-time, fully remote
• Some overlap with Melbourne (AEST) required for weekly check-ins
• Direct reporting line to the Founder