Country Manager - Sweden

Job Application for Country Manager - Sweden at Medier

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

Medier is expanding, and we’re looking for a strong, hands-on Country Manager to take full ownership of the Swedish market.

This role combines strategy, execution, and commercial ownership. You’ll be responsible for market growth, performance, and ensuring the brand is competitive and compliant in Sweden.

What you’ll do:

• Own the P&L for Sweden and define a clear roadmap for sustainable growth.
• Analyze market trends, competitors, and player behavior to shape the local strategy.
• Drive local performance across acquisition, retention, and product positioning in close cooperation with CRM, Content, Product, Affiliation, and Compliance teams.
• Localize global campaigns and ensure they are relevant for the Swedish audience and aligned with business goals.
• Develop and execute local promotional, bonus, and retention strategies for both casino and sports.
• Monitor key KPIs, budgets, and forecasts; prepare regular performance reports and turn insights into action.
• Ensure full regulatory compliance and manage relationships with local authorities and key market stakeholders.
• Lead local projects and coordinate cross-functional teams to secure smooth execution and strong brand visibility across channels

What we’re looking for:

• 4+ years in iGaming (casino or sports betting).
• At least 2 year in a Country Manager role or another senior market-level leadership position within the gambling industry.
• Deep understanding of Swedish customer behavior, cultural specifics, and regulatory framework.
• Strong understanding of acquisition channels, CRM, promotional strategy, and product-market fit in Sweden.
• Native Swedish and fluent English.