Counsel, Marketing

The Role

The Marketing Legal team serves as the primary advisors to the global marketing and growth teams at Coinbase. We counsel on a range of matters from reviewing creative assets, to negotiating marketing-related contracts, and structuring sweepstakes and other promotions. The team also supports product teams engaged in communicating with new and prospective Coinbase customers.

What you’ll be doing (ie. job duties):

• Work as the trusted legal advisor across the Marketing and Growth teams with particular attention provided to bringing brand campaigns to market, sponsorship agreements, advertising and product claim substantiation, and promotions.
• Monitor the evolving global regulatory landscape and translate complex international laws into clear, commercially practical guidance, empowering the Marketing team to launch cross-border campaigns with confidence.
• Scale the advice you provide, so that you can do more with less and grow efficiently with the business.
• Operate in a fast paced, demanding environment and pivot quickly to meet leadership's needs.
• Identify and resolve issues impacting Marketing and Growth that fall outside your immediate scope by partnering with other members of the Coinbase Legal team.
• Manage outside counsel effectively where they are engaged in connection with specific projects, while establishing your own strong domain expertise.

What we look for in you (ie. job requirements):

• Direct experience providing support to global marketing teams including reviewing advertising and promotional materials across all forms of media, advising on claim substantiation requirements, drafting disclosures, and network television clearance.
• Direct experience independently managing the full life-cycle of a brand campaign to include business affairs matters.
• Assess risks and provide strategic legal solutions related to intellectual property rights clearance (i.e., music, talent, film), rights of publicity, trademark, copyright, and user generated content to ensure compliance with applicable laws and regulations.
• Experience advising on domestic and international sweepstakes, contests and other promotions and incentives.
• Extensive experience independently structuring and negotiating complex marketing-related agreements with sophisticated counterparties.
• Manage complex projects involving coordination across multiple time zones and tight deadlines.
• Ability to work closely with Marketing and Growth to build a trusted relationship and deliver coordinated intra-Legal input to the business.
• Must be able to provide concise and practical legal advice to wide variety of business clients and across a broad range of matters with limited supervision.
• Comfortable working flexibly and independently in a fast-paced, growth-stage environment, subject to regulatory scrutiny, operating excellence and Coinbase’s demanding standards.
• Willingness to roll up sleeves (no job too big, no job too small).

Nice to haves:

• Enthusiasm for and a basic understanding of crypto.
• Experience in a business affairs capacity.
• Knowledge of privacy, intellectual property, and financial services laws applicable to marketing and/or crypto.
• Direct experience supporting policy-related advocacy campaigns.