Copy & Content Intern

About Valerie Group: Valerie Group is a premier, hyper-growth performance marketing pioneer, creative agency, and multi-brand digital growth house dedicated to accelerating the customer acquisition pipelines for its diverse portfolio of partner brands. By combining deep consumer psychology principles with high-velocity data experimentation, Valerie Group creates high-performing digital marketing assets that optimize multi-channel user journeys. Operating with an elite, remote-first collective of growth strategists, creative designers, and media buyers, Valerie Group builds modern, scalable brand systems that reduce conversion friction, maximize click-through metrics, and drive lasting commercial success globally.

Position Overview

We are seeking a highly motivated, detail-oriented Copy & Content Intern to join our core Center of Excellence (COE) department in a full-time remote capacity within India. Working directly at the intersection of our Growth, Paid Media, and Creative cells, you will take hands-on responsibility for drafting persuasive marketing copy across paid advertising platforms, website architectures, and customer retention streams. Moving far beyond abstract blogging, you will learn to structure short-form text assets that stimulate consumer action, run systematic A/B testing loops, and adapt messaging tone across multiple partner brand guidelines. This internship position is perfectly engineered for an analytical wordsmith who wants to master conversion-focused copywriting, study consumer behavior data, and thrive in an agile, fast-paced performance studio.

Key Responsibilities

• Paid Media Ad Copywriting: Write high-performing ad creatives, headlines, and captions tailored natively to satisfy platform best practices across Google Ads, Meta Ads, and TikTok Ads.
• A/B Testing & Variable Generation: Produce multiple copy variations, messaging hooks, and customized formatting structures to support systematic split-testing and rapid campaign iteration.
• SEO Landing Page Construction: Formulate SEO-optimized landing page descriptions, website body content, and dedicated search target indexes, balancing search engine requirements with user intent.
• On-Page Technical Hygiene: Configure critical content markers across web pages, ensuring correct keyword placement, descriptive heading hierarchies, meta titles, meta descriptions, and structural link labels.
• Conversion Rate Optimization (CRO): Craft conversion-focused microcopy for promotional emails, dynamic banner ads, and organic social media channels to improve Click-Through Rates (CTR) and overall engagement.
• User Experience Alignment: Collaborate alongside internal visual designers and web developers to align layout copy hierarchy with product wireframes and creative design specs inside Figma.
• Competitive Analysis & Brand Auditing: Conduct baseline competitive copy reviews, draft channel-specific messaging guidelines, and propose content updates across digital newsletters, blogs, and public assets.

Required Skills & Qualifications

• Outstanding, impeccable written and verbal English communication mechanics, highlighted by an extreme attention to detail and rigorous proofreading habits.
• Deep curiosity about consumer behavior, digital growth trends, performance marketing frameworks, and the psychology behind user conversion paths.
• Basic conceptual understanding of core online social advertising networks, primarily encompassing Meta, Google, TikTok, or YouTube dashboards.
• Proven capacity to manage multiple text generation requests concurrently while maintaining rapid turnaround times from initial brief to first draft.
• Functional familiarity with everyday collaborative workspaces and creative software documentation suites, such as Google Workspace, Microsoft Office, or Canva.
• Location Context: Full-time remote internship operational parameters open exclusively to qualified students or early-career content practitioners based permanently anywhere within India.

Preferred Strategic Indicators (Nice to Have)

• Prior internship history, freelance copywriting experience, or academic project portfolio management focused on digital content writing, marketing collateral creation, or blogging.
• Practical exposure to live paid advertising funnels, conversion tracking metrics, or search engine landing page optimization rules.
• Familiarity navigating creative asset boards, asset maps, or UI flow modules natively inside design platforms like Figma.

What We Offer

• The exceptional professional canvas to learn from a fast-moving growth agency, directly writing copy that targets millions of active global consumers.
• A highly visible corporate runway where your text assets translate directly into live campaign execution, performance metrics, and scalable revenue indicators.
• Profound work-from-home remote parameters offering total geographic freedom across India, high scheduling predictability, and an inclusive development culture.
• Deep technical mentorship under senior creative directors and conversion engineers, providing rapid feedback loops to elevate your learning agility and career trajectory.