Content Writer / Copywriter

Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. You will produce a mix of blog posts, landing pages, ad copy, and sales collateral, ensuring all outputs are on-brand and SEO-friendly.

Key Responsibilities

• Content Creation: Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages.
• Copywriting: Produce high-converting copy for ads, email campaigns, and sales collateral.
• SEO Optimization: Research keywords and collaborate with SEO specialists to optimize content for search intent and ranking.
• Research & SMEs: Conduct in-depth research and interview subject matter experts (SMEs) to create thought leadership content.
• Performance Analysis: Monitor content performance using Google Analytics or HubSpot and provide recommendations to improve engagement.
• Collaboration: Work with designers and marketers to align copy with visuals and campaign strategy.

Requirements

• Experience: 2+ years of professional writing or copywriting experience.
• Portfolio: Must have a portfolio showing content across multiple formats (blogs, web copy, ads).
• Writing Skills: Strong storyteller with a flair for persuasive writing; able to tailor tone for different audiences.
• Research: A curious researcher who thrives on learning new industries and can translate complex topics into clear copy.
• Tech Stack: Proficiency with Google Workspace; familiarity with SEO tools (SEMrush, Ahrefs) and CMS (WordPress, HubSpot) is ideal.

Hiring Process

1. Initial Phone Screen.
2. Video Interview with Recruiter.
3. Portfolio Review + Practical Task: e.g., draft a blog intro and ad copy.
4. Client Interview: With Marketing Leadership.