Content Marketing Manager

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.

Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.

At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.

About the Opportunity

Are you a storyteller at heart? Do you enjoy finding new and creative ways to tell these stories? Do you love seeing first-hand how your work drives results?

Salsify is seeking a content marketing manager to lead our content marketing team, owning the content strategy and editorial direction of our department to drive brand awareness and audience engagement and support lead generation.

As a team that prioritizes innovation and creativity, we’re excited to experiment with our content approach for our business-to-business (B2B) audience — and are seeking someone who wants to test and learn with us. From blogs, reports, and pillar pages to web pages, interactive content, and more — you'll help us ensure that our content boosts results across our organization.

This role will report to the director of growth marketing and work closely with web, design, and video teams, as well as cross-functionally with other marketing departments to support marketing campaigns.

Here’s how you’ll make an impact:

• Own the content strategy, editorial direction, and editorial calendar for the content marketing team, focusing on driving brand awareness and audience engagement and supporting lead-generation efforts through relevant, high-quality content.
• Manage and oversee the core stages of the content marketing process — from research, ideation, and production to publication, promotion, measurement, and optimization — for a customer blog, prospect blog, and data-driven consumer research reports.
• Manage and oversee the search engine optimization (SEO) strategy to drive organic search visibility, focusing on keyword research, competitive analysis, on-page SEO, and performance-driven initiatives, such as pillar pages, glossary pages, and other strategic content efforts.
• Manage and mentor a team of in-house content marketing specialists and a network of freelance writers to ensure high-quality content that adheres to in-house content and AP Style guidelines.
• Ensure content consistency across publishing channels, maintaining cohesive brand voice, messaging, and style that aligns with company standards and resonates with target audiences.
• Define key performance indicators (KPIs) for content success and regularly track, report, and analyze content performance to optimize strategies and demonstrate return on investment (ROI).
• Collaborate with cross-functional teams, including design, web, product marketing, and revenue marketing, to ensure alignment between content efforts and broader marketing and business initiatives.
• Stay ahead of the latest industry trends, technologies, innovations, and emerging content marketing and SEO strategies to ensure the team remains forward-thinking, adaptive, and consistently ahead of the curve.

Here’s what you’ll bring to our team:

• Bachelor’s degree in marketing, journalism, English, or equivalent work experience in a relevant field.
• Five or more years of experience working as a content marketing leader or in a related role, with at least one year of experience managing writers, editors, or other content creators.
• Proven experience with content strategy development and execution, demonstrating your ability to drive brand awareness, audience engagement, and lead generation through relevant, high-quality content across multiple channels.
• Strong project and team management skills, with a proven ability to manage multiple projects simultaneously, ensuring high-quality content and on-time delivery through effective prioritization and organization.
• Exceptional writing abilities across various shor...