Content Creator (Instagram)

About the Role: We are not looking for a traditional Social Media Manager. We need a Content Architect and Growth Operator who understands the mechanics of virality and the leverage of a creator ecosystem. This role exists to transform our organic social presence into a high-performance acquisition channel, bridging the gap between creative storytelling and algorithmic performance to ensure our Reels, Shorts, and Creator partnerships are engineered for reach, retention, and revenue.

What You'll Do

• Architect and execute a high-velocity short-form video strategy across Instagram, YouTube, and LinkedIn, owning the hook, script, and retention logic.
• Design, launch, and scale our Creator Program from the ground up, including structuring incentive models and building infrastructure for external voices.
• Provide strategic input on high-level assets—including website headlines, campaign visuals, and landing page structures.
• Identify emerging cultural and platform trends early and translate them into our B2B niche.
• Analyze watch-time data and drop-off points to relentlessly iterate on formats, doubling down on what drives follower growth and pipeline velocity.

What You Bring

• Proven track record (with case studies) of growing accounts and generating millions of views through strategic short-form video.
• Experience recruiting, onboarding, and managing creators or influencers for long-term performance partnerships.
• Expertise in narrative tension and retention editing—knowing how to stop the scroll in the first 1.5 seconds.
• Ability to make professional services "bingeable" without sacrificing brand authority or institutional trust.
• Strong analytical mindset to validate creative intuition with metrics.

What Success Looks Like

• Month 1: Comprehensive audit of current social performance; first "Viral Format" pilot launched; Creator Program incentive structure finalized.
• Month 3: A consistent 2x–3x lift in organic reach via Reels/Shorts; first cohort of 5–10 creators actively producing content under your guidelines.
• Month 6: Organic social is a primary driver of top-of-funnel awareness; Creator Program is a self-sustaining engine providing a constant stream of high-quality assets.