Consultant - Growth Manager (AgTech / AI App)

Digital Green is a pioneer global non-profit using technology to improve the lives of smallholder farmers. They are backed by heavy hitters like the Bill & Melinda Gates Foundation and Walmart Foundation. They are hiring a Growth Manager for their AI-powered app, FarmerChat. This app acts as a ChatGPT for farmers, helping them with crops and livestock. Your job is to drive the Acquisition, Activation, and Retention of users for this app across Africa. You will manage performance marketing and lifecycle campaigns to keep farmers engaged.

Key Responsibilities

• User Acquisition: Lead performance marketing across Google Ads and Meta Ads, managing budgets and optimizing for ROAS and CAC.
• Lifecycle Marketing: Build engagement workflows using tools like MoEngage and Plotline (Push notifications, WhatsApp, SMS).
• Retention Strategy: Analyze campaign performance (CTR, Churn, D7/D30 Retention) and develop journeys to win back dormant users.
• Influencer Marketing: Identify and manage regional influencers with a performance-first approach.
• Analytics: Use data to drive A/B testing and improve in-app experiences.

Requirements

• Experience: 4-5 years in performance marketing, digital growth, or lifecycle marketing.
• Tool Stack: Hands-on experience with Growth Automation tools is a must: MoEngage, Plotline, CleverTap, or Braze.
• Analytical Mindset: Proficiency with spreadsheets and analytics dashboards.
• Education: Bachelor’s degree in Marketing, Business, or Data Analytics.

Nice to Have

• Industry: Experience in AgTech, EdTech, or emerging markets.
• Languages: Fluency in Hausa, Swahili, Amharic, or Oromo.
• Tech: Basic SQL or visualization experience (Looker, Tableau).