Community and Outreach Specialist (Philippines)

About the Role: Workyard is a growing startup focused on the U.S. construction and trades markets, building SaaS technology to help companies manage their workforce. We are hiring a Community and Outreach Specialist to own how Workyard is mentioned, cited, and represented across online communities and sources that AI models draw from (LLM visibility).

What You'll Do

• Use tools like Ahrefs to identify where Workyard is cited and build a prioritized outreach list based on LLM visibility impact.
• Send personalized cold emails to authors and editors pitching Workyard for inclusion in their content (Digital PR).
• Build Workyard's credible presence across online communities (Reddit, LinkedIn, Facebook groups, Quora) by engaging naturally in conversations.
• Manage the Workyard subreddit, building a regular posting cadence and seeding discussions.
• Own the publishing pipeline of company news, product updates, and thought leadership on the Workyard blog and LinkedIn.

What You Bring

• 2 to 4 years of experience across digital PR, press relations, link building, or social and online community management.
• Hands-on ownership of at least two of the following: Reddit, LinkedIn, cold email outreach, or online forum engagement.
• Understanding of SEO, AEO, and a genuine interest in the AI space and visibility trends.
• Ability to write highly specific, direct cold emails and comfortably context-switch between outreach pipeline management and community engagement.

Benefits

• Fully remote, hands-on execution role sitting within the content team.
• Opportunity to make a significant impact on brand authority and trust signals for a growing SaaS startup.
• Flexible work environment with a focus on results, not just activity metrics.