Communications Generalist, Base

About the Role

Base, Coinbase’s Ethereum Layer 2 blockchain, is seeking a Communications Generalist to lead public relations and communications efforts. This role will focus on amplifying Base’s mission to bring a billion people onchain by driving media strategies, building narratives, and managing relationships with key stakeholders. The ideal candidate will have a deep understanding of crypto, strong media relations experience, and a passion for storytelling in the blockchain space.

What you’ll be doing:

• Strategic Communications Leadership: Develop and execute PR strategies to elevate Base’s visibility across mainstream, crypto, and international media.
• Media Relations: Build and maintain strong relationships with reporters, editors, and influencers in the blockchain, tech, and business sectors. Proactively pitch stories and manage media inquiries.
• Messaging and Narrative Development: Craft compelling narratives that highlight Base’s impact on the onchain economy, focusing on builder success stories, international expansion, and innovative use cases.
• Event Support: Lead PR efforts for Base’s participation in key events, such as international tours, DevCon, and other industry conferences.
• Builder/Creator Amplification: Collaborate with Base’s ecosystem partners to amplify builder success stories through media coverage.
• Crisis and Issues Management: Handle reactive communications, ensuring consistent messaging and mitigating risks.
• Measurement and Reporting: Track earned media coverage, share of voice, and other key metrics to measure the success of PR initiatives.

What we look for in you:

• Experience: 6+ years in public relations, communications, or related roles, with a focus on technology, blockchain, or fintech.
• Media Savvy: Proven track record of securing coverage in top-tier publications (e.g., Bloomberg, CNBC, TechCrunch) and crypto-native outlets.
• Crypto Expertise: Deep understanding of blockchain technology, Layer 2 solutions, and the broader crypto ecosystem.
• Storytelling Skills: Ability to translate complex technical concepts into clear, compelling narratives for diverse audiences.
• Global Perspective: Experience with international media and cross-cultural communications is a plus.
• Resilience: Comfortable working in a fast-paced, high-pressure environment with 24/7 availability when needed.

Nice to haves:

• Experience with decentralized applications (dApps) or Layer 2 scaling solutions.
• Strong relationships with crypto and tech reporters.