B2C Content & Lifecycle Coordinator

What you’ll do

• Write and schedule daily social posts (Instagram, TikTok, X) that speak to a consumer audience.

• Draft and send promotional and nurture emails / texts in HubSpot or HighLevel.

• Keep a 30-day content calendar up to date and flag gaps early.

• Design quick-turn graphics and short videos in Canva or CapCut—no agency delays.

• Reply to DMs and comments to keep the community engaged.

• Track basic metrics (opens, clicks, follows, views) in Google Sheets and share a weekly recap.

• Maintain tidy lists in the CRM and tag contacts for future campaigns.

Must-have experience

• 0–2 years in marketing, social media, or content creation (internships count).

• Comfortable writing short-form copy that feels human and on-brand.

• Basic hands-on time with any email platform (Mailchimp, HubSpot, Klaviyo, etc.).

• Working knowledge of Canva or CapCut and a portfolio link with at least two samples.

• Organized—able to juggle multiple posts, drafts, and deadlines without dropping balls.

• Fluent written English.

Nice to have

• Exposure to SMS tools or WhatsApp marketing.

• Familiarity with AI helpers like ChatGPT for first-draft copy.

• Beginner’s grasp of Zapier or Make automations.

• Spanish or Portuguese for social replies.

First-90-day wins

1. Publish a full month of on-time social content with average engagement ≥ last quarter.

2. Launch your first B2C email blast hitting ≥20 % open rate.

3. Build a single Google Sheet that tracks followers, email opens, and SMS clicks in one view.

4. Streamline at least one manual task with a Zapier zap (e.g., new TikTok video → CRM tag).

Perks

• 100 % remote, async-friendly culture.

• Real ownership: the content you ship goes live the same day and reaches thousands of consumers.