B2B - Digital Marketing Lead

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry's best chefs to homes all over the country.

About the Team: The B2B team operates like a startup within CookUnity — entrepreneurial, fast-paced, and innovative, charting a bold new path by bringing exceptional culinary experiences to businesses, organizations, and their employees.

The role: CookUnity's B2B team is scaling fast, and we need someone who can build and own the systems behind that growth. This role sits at the intersection of demand generation and marketing operations. You'll own the infrastructure that moves leads through the funnel, converts pipeline, and keeps our reporting honest.

Responsibilities:

• Lifecycle Marketing & Demand Generation: Build and optimize nurture systems to improve lead-to-meeting and SQL conversion. Own inbound lead flows with real-time follow-up and segmentation.
• CRM Ownership: Own CRM structure, data integrity, and lead flow across systems. Maintain lifecycle stages, routing, and data hygiene.
• SEO Agency Management: Own external SEO agency performance and deliverables.
• Smart Fridge Lifecycle & Retention: Drive B2C engagement via Klaviyo and OneSignal.
• AI, Automation & Systems: Use AI to generate and optimize lifecycle content at scale. Build automation across Salesforce, Klaviyo, Mailchimp, and OneSignal.
• Reporting & Insights: Own dashboards and reporting across lifecycle and demand gen. Track conversion rates, SQL volume, and pipeline contribution.

Qualifications:

• 3–6 years of experience in lifecycle marketing, CRM, or demand generation
• Owner mindset: identify gaps and build scalable systems to solve them
• Experience with tools like Salesforce, Klaviyo, Mailchimp, OneSignal, Zapier, etc.
• Strong understanding of the full funnel and conversion across the customer journey
• Data-driven, with a focus on pipeline and revenue impact
• Ability to leverage generative AI to increase output quality and speed

Benefits:

• Health Insurance coverage
• 401k Plan & Unlimited PTO
• 5-year Sabbatical (4-week paid)
• Paid Family leave & Compassionate Leave
• CookUnity credits for meals
• Wellness perks & Personalized Spanish coach